Have you ever seen your company’s name in the sent field for an advertisement for products that aren’t yours and could damage your reputation? Worse than landing in the spam folder, finding out that your email address is being used by others could be extremely detrimental to your company’s reputation as well as your clients’ trust. In order for you to know exactly where your emails are being sent and who sent them, you need authentication.
What is Authentication?
Email Authentication is currently the only one way to fight the fraudulent forging of your email account by verifying the identity of each send as well as the origin of their newsletters and emails. Authentication allows you the confidence of knowing that every piece of email marketing is strictly monitored; only allowing pieces that are designed to benefit your company. For example, if someone, even your own staff, decided to send out a piece of email marketing that does not match the data that is on file, the email will be blocked immediately before it is even sent out. As email service providers work with millions of emails and newsletters every day, it is impossible to look at every piece. By allowing the software to monitor what is being sent, you have more control over what is being sent in your company’s name.
Benefits of Email Marketing
Email marketing is an essential component in any company’s marketing campaign. Cost effective and current, with email marketing you are able to stay connected with your current clientele while also easily and inexpensively finding new customers. Email marketing software allows you to instantly send out email notifications, discount coupons, reminders, or even email newsletters. The software includes pre-existing templates which make each piece of email easy to create and update on a regular basis. Keeping your clientele engaged in your company while inspiring others to browse your website or go to your store can substantially affect your revenue stream.
Why Authentication Is Important to Email Marketing
While reaching your clients is important, reaching them with the right message is even more essential. It is imperative that, when your customer sees your name in the inbox, the name inspires anticipation and interest. If fraudulent emails have been sent out in your name, customers may just begin deleting your emails without even opening them to see if they are legitimate. By using authentication, you know that your clients are only receiving items that you want them to see, which will help foster a trust that is essential to customer loyalty as well as a heightened reputation.
Let Email Marketing Enhance Your Business with Confidence
Finding the right combination of marketing techniques that work for your company is key to any successful venture. With email marketing, you have the freedom to constantly create new advertisements and discounts without running up expensive marketing bills. Authentication gives you the confidence to use the email marketing software to its fullest extent, knowing that your clients are receiving what you have created. Keep your company’s name and reputation pristine with authentication.