Email marketing newsletters help you stay in touch with your customer base, keeping them engaged in your company and interested in your products and services. Email newsletters help you not only focus on your company but also highlight new products and services, provide useful tips to your customers, give customer testimonials as well as product reviews, and give important information such as changes in shipping or other essential updates that customers need to know. With email marketing software, you can use the pre-existing templates to create effective newsletters quickly and easily.

Here are some tips on how you can create a successful email marketing newsletter.

Subject Line – Your subject line is the first obstacle to having an effective email newsletter. Is it compelling? Will readers want to open it or put it in the trash folder? Are you using these fifty characters to their highest potential? Are there spam words or symbols that may trigger the spam filters? Is it in all caps? No one wants to be shouted at, so NEVER have your subject line in all caps. Once you have decided on an effective subject line, try it on by sending it to friends or co-workers who will give you an honest opinion.

Stick to One Layout – It is important that once you have selected a layout, you stick with it so that it is recognizable and familiar to your customers. You can build a foundation of trust with your readers while also allowing them to look for specific areas that interested them in past issues. You can always highlight different sections or improve overall contact, but keep it recognizable so that your clients will recognize it on sight.

Put Your Best Foot Forward – Most people can only see the first part of a newsletter before they open it. By including your most important information at the top, you can inspire interest in your newsletter that will encourage readers to open it.

Use Links to Bring Customers to Your Website – By using links to bring your readers to your website, you can increase web traffic as well as sales.

Use White Space Effectively – Don’t use every inch of space. This only makes it look crowded and confusing. By using the white space, your newsletter will look more open and inviting, giving it an organized feeling that inspires confidence in its contents.

Graphics Are Great – But Not Too Many – While graphics can add character, flair and excitement to a newsletter, they can also be overpowering if used too much. Use graphics reasonably so that your text will be the main focus, instead of too many warring pictures.

An effective newsletter can encourage customer loyalty as well as inspire new potential clients. By using these tips you can increase the effectiveness of your email marketing software, seeing quick, improved results in your website traffic and revenue stream.