Email marketing is a cost-effective way to successfully reach your current customers as well as to encourage new customers to visit your website. By using email marketing software, you can customize pre-existing templates to meet your specific needs.

Whether you are announcing a new product, service or want to highlight a new sales campaign, an effective email announcement can quickly reach your target market, inspiring instant interest and activity.

These tips can help make your email announcement work to its fullest potential.

Most Important Information at the Top- Most email readers will only look at the top few inches of your announcement before deciding to look further or discard. It is imperative that your most important information be at the top of your announcement.

Subject Line – The subject line is the most important fifty characters of your entire email announcement. The subject line will either encourage readers to open your announcement or toss it in the trash folder. Take special time to review different options and try them out on co-workers who will give you honest feedback.

Use White Space – Avoid making a confused or disorganized announcement by cramming information into every available space. Use the blank spaces effectively so that your readers will see a more organized and effective announcement.

Not too Many Colors or Graphics – To make an effective announcement, do not use too many colors, fonts or graphics. These tend to confuse the message, leaving readers uncomfortable and unsure of what is being offered. Keep it simple and the announcement will be more effective.

Add Contact Phone Number – Every announcement should have a contact number listed so that if a reader has a question, he or she can easily ask questions of a live person.

Easy-to-Track Discount Codes – Every announcement should offer a discount code that encourages readers to shop at the store or website. This discount also allows you to track the effectiveness of your email marketing campaign.

Forward to a Friend – With an easy-to-find ‘Forward to a Friend’ link, customers can readily pass the savings on to friends and family. This allows you to reach an even broader audience. The discount codes can also identify these individuals as potential new subscribers to whom you can send information in the future.

Use Subscription Link – Add a subscription link to your announcement so that non-subscribers can easily subscribe to your website, increasing your email mailing list and furthering your market reach.

Expand your reach and increase sales with effective email marketing announcements. Cost-effective and easy to use, email marketing software can substantially benefit your business’ bottom line.