When it comes to affiliate marketing and how you can sell more via the internet, here are basic questions you need to ask yourself.

• Do you have the ability to achieve more sales online - if yes, what techniques would you use?

• To what extent do your ads excite your prospects and make they want to click more?

• How firm are your sales letter; are they capable of converting more prospects to actual customers?

• How effective are your articles; are they effective enough to attract visitors to your website?

If all you are getting is the traffic and little or no conversions, then there is need to restructure your strategy in order to start achieving conversions.

Here are effective strategies to take advantage of:

First Strategy: Perhaps you’ve detailed all the benefits and features of your product or service in your blog or site, yet people appear not to be attracted. You must have also researched extensively for the keywords you used and had also employed solo ads, banners, email list and classified ads to promote your offering, yet all you get is massive visitors but no conversion. Selling is a simple but tactful process – what exactly did you do to satisfy their want? Most times people are emotional buyers, so you need to look for a way to fuel that emotion. Some marketers would place candy and magazines in their checkout lanes as a technique to arouse people’s emotion.

What You Should Do: The initial thing to do is to define the benefit of your product or service – let your customers understand what they stand to gain from your offering. You have to be practical by pointing out ways the product has helped someone you know, or even yourself, which is the reason you are not letting go until others also benefit from it. Don’t forget that, a product’s feature explains what it does, and its advantage would say how the product performs better compared to a similar product, while its benefit spells out clearly what it would do for the customer.

This is the strategy you need to solve your dilemma of not achieving conversion; go back and implement this strategy and see the difference it would make.

Second Strategy

Also, if you are not able to convert traffic with your marketing strategy, you may need to revisit the copy in your ads, articles, as well as email responses. Keywords are not all there to making a visitor find your site – in fact, if you use them indiscreetly, they would hurt instead.

What You Should Do

You should focus mainly on imparting valuable knowledge, practical tips and effective ideas that would be beneficial and usable by your visitors. Don’t waste your time creating valueless ad copy, articles or content that is keyword-stuffed – which in its own is anti to effective and successful campaign.

You also need to lay emphasis on the benefit factor outlined in the First Strategy – this is where your selling power also is. You should use keywords strategically and not stuff the content with them.