How to Plan Your Career in Term of Job-Search Communication? Before you can sell a product, you need to know what that product is all about. In addition, most people in sales and marketing will tell you that the best salespeople are those who really believe in the product they are selling. This is true for salespeople at high-technology companies such as IBM and for those who sell products door to door for companies such as Avon.

What does all this have to do with finding a job? Much like the people working for IBM and Avon, you need to first know everything you can discover about the product – in this case, yourself – and then you need to convince yourself that the product is worth selling. Sounds fairly easy, don’t it? But one of the biggest problems students have with their job search is that of understanding and believing in them enough to convince a potential employer that they are truly worthwhile applicants. This is particularly true for those students who are looking for their first job. Just like new products entering the marketplace for the first time, these people must convince the world that they can do as well as or better than those who came before them.

How then do you begin assessing what you have to offer and then putting together a convincing sales pitch? Most experts will tell you that the first thing you need to do is to set realistic objectives for yourself. You clearly don’t expect to be managing a major corporation or earning hundreds of thousands of dollars on your first job. Similarly, you probably hope that you won’t be fixing stamps onto envelopes for $ 100 a week. But you may still have your sights set too high or too low if you haven’t established realistic objectives.

This document will represent you in offices you’ve never seen, and – if poorly written – in offices you’ll never see. The resume is just one aspect of a complete communication package that everyone must put together before he or she enters the business world. This package should also include a healthy amount of career planning and self-assessment before you even start thinking about a resume. In addition, after you’ve written a resume you need to think about writing cover letters, preparing yourself for interviews, and planning strategies for following up interview with letters and telephone calls.