What it Take to Make Site's Crawl Rate Soar
Business → Marketing & Advertising
- Author Janise Majette
- Published July 15, 2011
- Word count 500
Google is tops when it comes to generating massive amounts of free traffic to your website - this is something every Internet marketer knows or learns quickly. Improving the crawl rate of your site is another great way to get even more free visitors from the Google beast. These spider bots seem to smile favorably upon some sites with frequent visits while shunning others for weeks at a time. You'll see plenty of different things you can do to improve the flow of traffic to your site but few will have the same long-lasting impact that improving your site's crawl rate will have.
Keep in mind that slower speeds for pages loading will translate into slower crawl rates. Improving your website's loading speed should be your first priority because it increases the chances of getting the Google bots to knock on your door. There are several things you can do to accomplish this. One way to do this is to eliminate all unnecessary images from your site. Use your common sense to see what could be slowing down the speed and how you can rev it up for better response. Taking the time to interlink related pages on your website will net you two big benefits: more frequent crawling from search engines and higher page ranking in them as well. Interlinking is one way to really attract Google as they have a deep appreciation for this practice when it's done well. What this shows Google is that your site has a lot to offer the people who visit and then you've gone out of your way to make it easy to navigate throughout your site. Just be sure that you take your time and make sure your links lead to pages and material that is relevant and not just any old page on your site the feels a bit neglected.
Use Google Webmasters Tools to see how often your site is being crawled by Google. This tool will tell you a lot more than just the crawl rates and can be used to judge the performance of your site as well as where there is room for improvement. If you're really trying to get a little extra love from Google these are the tools you need to be using to get it done. Once you've achieved the higher crawl rates and page rank you're looking for all you need to do now is take steps to maintain them. The next move is yours. Now that you know how simple and easy it is to increase the crawl rate of your site, the next step is to start applying the steps one by one. Learning to use the search engines in your favor is the first step for getting the kind of traffic you've been hungry for. Don't waste your time putting blackhat methods into place. It's better to just give Google what it's really after from the start you'll get real results by way of traffic much faster this way.
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