For so many years, the best route to truly expanding a business and becoming more profitable has been with an email list with whom there exists a solid relationship. There are a number of ways you can leverage your list once you build it from doing joint ventures to running your own ads. However, in order to get there you need to first start building your list in the most effective manner. Unfortunately it is not as simple as throwing an optin box on your site. You need to have a dedicated "squeeze page" that captures the contact information of your visitors.

One of the most important sections of your squeeze page is the call to action you include. Without having a strong call to action you won't be able to see high conversion rates. There are plenty of online marketers who are new to the game who have no idea that most of the people landing on their squeeze page have no clue regarding what the next step is. In most cases, you actually have to tell them what they need to do. If you want them to sign up to your list by giving you their email, then you have to tell them exactly that. Conversion rates increase if the call to action has large graphics or text positioned next to it, which is a proven fact according to certain studies. Now, a lot of the best online marketers have videos on their squeeze pages showing people where to put in their email address to receive their free gift. A powerful call to action is the first priority if you want your squeeze page to have a positive effect on your audience and if you want it to set itself apart from the rest. Practically everyone knows that you will need to offer an ethical bribe in the form of a free offer. You can offer people an ebook, video, audio recording or combination. Things are more difficult now than before, and you have to give people something that is different enough to attract them. Do not be afraid to give something out that has real value; in fact, you should do that. You could even have something specially created for this, and then that will make it totally unique. The bottom line with this is your audience must appreciate the value of what you are doing.

Last but not least, make sure you don't put a 'reset' button on your squeeze page. You don't want people to leave your squeeze page because the whole point is to get them to sign up for your list.

People shouldn't have more than two options when they reach your squeeze page, namely to use the back button of their browser to leave, or to subscribe. A direct squeeze page will improve your results considerably.

You need to focus on tweaking and improving your squeeze page all the time, if you want to see long-term advantages and positive results. The secret to high conversion rates is to constantly work on your page, making necessary changes, because a squeeze page is not something you can just throw up on the web and then forget about it. Reading your traffic reports and analyzing your stats will give you a clear picture as to how your squeeze page is performing, which will also show you how you can work on improving the overall effectiveness of your page.