For many travellers, simply crossing sights, landmarks and attractions off some must-do guide is rather unfulfilling. Of course a typical trip to Glasgow includes a gander at the city cathedral, a browse through the Gallery of Modern Art and the Kelvingrove Art Gallery and Museum and more than just a few gulps of the local ale in any one of the city’s pubs. However, once these things have been sufficiently completed, the task shifts to finding a side of Glasgow that is ‘real’; you want to ‘do as the locals do’ and find deals in Glasgow that Glaswegians want to do.

There are plenty of sites out there offering insightful guides into the nation’s greatest cities. Time Out always offers something new; the latest travel blogs from the BBC, the Guardian and the Independent keep you updated with events and exhibitions and Lonely Planet online offers its picks of the best travel blogs in town.

But there is a new guide on the block and this one is social. Social media has been utilised by travellers in recent years to get local, ‘inside advice’ on what to do and when to do it; it’s even been used to find places to sleep and people to travel with, but it is now being used to get people to live local on holiday.

Groupon is pitching itself as a ‘city guide with a difference’. This difference is rather stark. Instead of getting a list of must-see attractions with some blurb about history and aesthetics, Groupon offers you a deal, a Groupon deal in Glasgow. So how on earth is this a city guide? Interestingly, these deals include all kinds of things that will appeal to both tourists and residents; you can get discounts on beauty treatments, hotel stays, cameras, food, excursions, activities, the list is almost endless.

Groupon’s approach to the city guide is to offer ideas of what is actually available in that city. It stimulates your interest in things you didn’t even know existed using a range of Glasgow deals. The only catch? Enough people have to buy each Glasgow deal to make it happen; group travel has never been so appealing.