How to be a Sales Star

What is it about movie stars that makes them so attractive? In the acting profession, people talk about "star qualities" or having the "it" factor. Sales people are often described in similar terms. Great sales people are often talked about as having a great "personality" or "charisma." But what does having these qualities actually mean? Are they something a person is born with, or are they skills that can be acquired through learning and practice?

Our sales recruiters believe that becoming a successful sales person can be accomplished through hard work and perseverance. "Personality" is about being able to form a relationship and genuinely being invested in what you are doing. Personality is also has a lot to do with confidence. Here are a few tips on getting people to listen to you, accomplishing your goals and selling better than ever before.

1. Play to Win

The first thing you have to do is identify your most immediate goal. Accomplishing a great deal is possible when you break large goals down into a step-by-step process. What do you want? What is the first step you need to take? The answers to these questions should be clear and concise in your mind. You should approach everything you do with a specific purpose or intention. Instead of approaching a meeting with the mindset of just "going with the flow" be specific about what exactly you want to get out of it. Even if your goal is small, being specific about it will keep you active and ensure progress.

2. Outsmart the Rest - Use Varying Tactics to Get What you Want

One of the symptoms of abnormal brain function is do the same thing over and over again and expect different results. While we have all had those moments of trying something again just to make sure we weren't doing something wrong the first time, continuing to do so in spite of repeat failures is a waste of time to say the least. Like a performance on the stage, without using varying tactics or actions in trying to achieve the objective, your sales pitch becomes boring and ineffective. If your customer can predict what you are going to do next, it means they are already ahead of you and will stop paying attention. It puts them in charge, giving them the power to run the show. Often this means that they are ready to end the conversation before you have even gotten a chance to play any cards.

Using different tactics to achieve your goal also means being highly in tune with what your customer responds well to. No customer is going to be the same, so be aware that the same techniques are not going to be successful with everyone. Not getting anywhere with a prospective client? Think about the techniques you are using - maybe you need to change them. Can't get them to agree to a lunch meeting? Don't keep trying for it. Suggest something different. It might be something as simple as doing breakfast instead, or maybe you need to be more creative. Are the a sports fan? Suggest going to a baseball game, perhaps. Maybe you have had trouble getting them on the phone, but notice that they respond quickly to emails. Utilize that kind of information for your benefit.

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