If you are a casting director, casting agent or producer, you must have gone through the chaotic process of TV auditions hundreds of times. The whole process of scrambling for size cards, photo calls, scheduling auditions, handling the call backs can become nerve wrecking and extremely frustrating. Thankfully, the prayers of casting directors and producers have been answered with Casting Frontier.
Casting Frontier, a company based out of Los Angeles has created a solution which makes the process of TV auditions and casting calls simpler. Founded by Joey Rubenstein, who comes from the advertising industry, and Andreas Tompros, who is an experienced digital technology enthusiast, Casting Frontier has taken the whole process of commercial auditions online.
The platform allows the artists to make their profile online, with headshots and all the important information which necessary for directors to make a decision. Once their profile is online, casting directors and industry professionals can browse through the data and arrange casting calls.
Arranging casting calls and TV auditions is where the magic of the platform lies. Casting Frontier has a proprietary software which lets casting directors and producers arrange all the aspects of auditions online. From arranging the size cards to the actual auditions and handling the call backs Casting Frontier handles it all. The software even makes it possible to watch auditions online and call an agent in the middle of an audition.
Joey Rubenstein, the CEO says, "While working in the advertising world, I saw the difficulties faced by casting directors while arranging TV auditions. It’s then that I thought of improving the whole process, and luckily, I met Andreas Tompros, who is fantastic with digital technology. Since almost everything happens online, directors get to save a lot of paperwork, a lot of time and a lot of man-hours. Not to mention, the whole process of casting calls gets streamlined."
In regards to security, personal data of artists and preventing fraud during auditions, Andreas Tompros said, "We have taken care and guarantee that Casting Frontier is extremely safe for the artists as well as industry professionals. Every artist registered with us gets a unique barcode and a casting card to prevent fraud during auditions."
Casting Frontier looks like a good bet for the industry because it allows exposure for artists and producers to arrange TV auditions. Casting Frontier believes that their platform is increasing in popularity in a very short span of time which is good news for everyone in the industry.