5 must-have features of an online store

BusinessEcommerce

  • Author Sahy Cart
  • Published November 22, 2011
  • Word count 359

Online retail has become immensely popular nowadays. The web is brimming with several online stores, but there are certain features that give your online store an edge above the others. Take a look at the 5 crucial features you must include in your online store.

Multiple Payment Gateways - Multiple payment gateways is an essential feature of a good online store. It makes the payment procedure hassle-free by offering the consumers an option of paying through a payment gateway they trust. Online stores targeting a single country must use the most reliable payment mode of that specific country. Talking of payment gateways, PayPal is the most reliable brand. You can choose similar trusted payment gateways demanding low transaction fees, if you are covering more than one country.

Social Networking Integration - Social Media has pretty much become an important part of our lives these days. To make your online store popular and attract countless customers from across the globe, you must integrate the social media means within your online store. You must sell your products on Facebook to reach out to several customers at no cost.

Privacy and Secure Checkout – Privacy of customer’s important and personal details must be maintained by an online store at any cost. Online stores often ask for phone numbers, address, etc. at checkout. This information must not reach the merchant so that it remains safe and secure. Privacy of personal details is an important issue for most of the online customers.

Design – Your online shopping website must definitely look good. The products must be described through text, catchy images and multimedia files.

Customer-friendly - When customers visit an online shop for the very first time, certain aspects determine whether they come back to the site or not. The most significant features include, quick loading time, easy checkout, accessibility, and user-friendly features. Make sure you incorporate these in your online store website.

Retailers aiming at running a booming online store should include these must-have features. Additionally, the web storefronts must be regularly innovated and enhanced as per the demands of the consumers. Those who move along with the pace of modification will certainly taste success.

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