More than 75 years of experience of making winter tyres for northern conditions makes Nokian Tyres to be the worldwide leading winter tyre (in Finnish: talvirengas) manufacturer. Their tyres have gone through the extreme tests in extreme conditions; Nokian Tyres have been under various cars and drivers; with their tyres millions of kilometers have been driven in harsh winter conditions throughout the years.

The winter of the North is demanding: snow and ice on the road, slush and snowy mud, darkness and frost. The conditions are changing all the time, and it can get really challenging from time to time. In this kind of conditions Nokian Tyres is testing their winter tyres before starting to manufacturing them. Every new model is tested in various conditions, either in the company’s testing center in Lapland or another one in southern Finland, where the weather conditions are different, having more slush and variation in conditions.

During the last winters heavy snowfall and rapidly changing conditions became usual news all over the Europe. Demands for the tyres in this weather are great, and not all tyres are capable to meet them. The consequence: an enormous traffic chaos, mile long jams on the motorways, complete closures, severe accidents with numerous casualties.

Over the years Nokian Tyres has won winter tyre tests made by independent parties. Their winter tyres are constantly chosen as the safest and most trusted of all new tyres. Last year for example the new Nokian Hakkapeliitta 7 won several Finnish, Swedish and Russian car magazines' tests. The tyre (in Finnish: rengas) was celebrated for the basic qualities of a good winter tyre: excellent winter grip and pleasant, stable and sensitive driving response. Za Rulem, the big Russian car magazine wrote "There are no surprises for the driver when braking or accelerating in corners", which gives a good idea of the quality of this tyre.

Nokian Tyres is also pioneering in environmental friendliness. They see lots of effort making the manufacturing process as eco-friendly as possible. By using raw materials that are made from purified, low-aromatic oils the company helps to lower their consumption – but this new innovation also reduce the fuel consumption, because they offer extremely low rolling resistance.