All business needs is marketing
Business → Marketing & Advertising
- Author Alex Motamen
- Published November 25, 2011
- Word count 544
This statement is redundant for a business that has a set clientele and buys everyday, for example, a hot dog stand that sells hot dog for the past 10 years in a corner of specific street in Manhattan!
However, if you are not running one of those businesses, then you can be rest assured that like other businesses, your business needs marketing. The quantum of marketing can be determined by the size of the business and the nature of the industry. Here is a few situations which shows marketing making a difference in various business types.
Small businesses: Small businesses are likely to have a niche in place and are likely to need marketing to create a name for them. In fact, small businesses need marketing to be both creative and within budgets. Marketing for small businesses is tough but there is no way that business can grow without some creative marketing.
Small businesses need marketing and most of the ideas are likely to come from the business owners themselves. The marketing ideas can be innovative and be a bit risky as well in small businesses to attract attention. Marketing plans in small businesses are also quite agile to change and business owners tend to work with a good deal of flexibility in their marketing plans.
Medium sized businesses: Medium sized businesses are likely to be one-time small businesses that did well and expanded their operations.
Medium size businesses use marketing activities such as customer out-reach programs, Postcard mailing, Promotional materials, event planning and other engagement points help medium sized businesses in sustaining their clientele to the next level. Marketing also includes developing new service lines within the businesses based on the customer trends and business environment.
Marketing for medium sized businesses are likely to require a marketing division to help them review business data and benchmark with competitors in order to determine the best possible way to market the business. With more budgets than the small businesses, medium sized business can look at a wide range of marketing options, run trials and then choose methods that work well for them.
Large businesses: as a layperson, it is easy to assume that marketing activities for large businesses must be easy as they do not have budget constraints. The opposite is however true. Large businesses have it tougher as they have to manage an external presence of the brand and then work their marketing plan within the perimeter of it all.
Large businesses need marketing more than ever since their requirements are quite stringent and need a detailed understanding of their client and past marketing activities. In fact, for consumer facing businesses, marketing becomes a tough challenge as a small misstep can have a major backlash.
However, having said that, such large organizations still run huge marketing divisions and have a wide range of marketing activities on the go. Take away that division, and you are likely to see a significant slide in brand positioning and sales.
So as mentioned earlier, until and unless you have a business that either has a never-changing set of clientele (which sounds unrealistic) or just one client that supplies all the work you need, there is no way on earth you can grow your business without a relevant MARKETING team.
Article by www.day2dayprinting.com
Day2dayprinting is an online printing company that provides printing services with wholesale pricing for Business Cards, Postcards, Flyers, Brochures and other printing goods.
Thanks for reading this article and please visit our blog for more articles.
www.theprintblog.com
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment