This might come as a bit of a shock but negative reviews aren't really bad. The fact is that no matter how hard you tried to make your company perfect there is always room for improvement. So if the users see that a certain company has only positive reviews plastered all over, they might get suspicious and think some thing's fishy. They might even end up searching for a company they think is more reliable and that they feel they can trust. This is clearly proof that you shouldn't be too negative about bad reviews. You simply have to treat them as part of your business because that is what they are. It is the perfect chance for you to make improvements to your services or products to keep your customers happy and it will also improve your reputation.
If you want to rank for a certain area, you must make sure to optimize your content and gear it towards the area. This helps you gain search engine's attention and also of the users in that particular area. So, if you want to rank for a certain area, you have to create content that is connected to the area and features issues that are important to the people. You should write on subjects that are relevant to them in more than one way. If you thing outside the box, it will make things easier because you want to establish a connection at a local level and you can only do this if your content is related to their interests.
Last but not the least; go ahead and add a local phone number to your site. Ensure that your number is written out in text form as the search engines won't be able to understand it then. You should feature a real number to show you are a real business, meaning that 800 numbers are out.
What's the reason? Despite the fact that they appear professional and look great, they don't really allow people to determine where you are located. Thus, the key is to ensure your phone number is real. In conclusion, local SEO is all about focusing on factors that can make you reputable with these important local sites and grow your business by targeting audience in your area. Local SEO works extremely well for the right offline businesses, and if you feel it's for your business - then get cracking on it and make it happen.