John Hill, the manager of Wells Fargo Investment Company in New York, said," Puma is the best sports garment brand of brand management. Its product line is designed to be very rigorous and reasonable. Meanwhile, Puma concentrates on the market subdivision and channel of distribution as a long-term goal. Owing to their outstanding market tactics, shares of Puma company has won a lot of reliance in the past years.

Puma subdivided its customers according to "Life Attitude". Jochen Zeitz disclosed that Foot Locker put forward a plan to sell all fronts production of Puma in chain stores. Accepting this, Puma could sell its products as much as twice of the usual. However, this suggestion was refused euphemistically. Because they did not want to let their customers who bought Puma's coolest production found what they looked for with efforts could be seen any where. Zeitz said that Puma was not fighting for sales growth. Only long and stable growth and the firm relationship with customers were their goals

Not only the preeminent management team, but also a international top-level design team contributed to the quick success of Puma brand. Dating back to 1999, Puma put forward the concept of "Crossover". They joined hands with Jil Sander, the giant of German garment brands, to design high-end casual shoes. After that, the new concept of Puma won a mass of followers. What's more, it has been a vogue since they combined sports brands with fashionable brands. In 2003, Puma took actions first and became partners with BMW's Mini Brand. Afterwards, Puma successfully got the right to sponsor the most possible championship of F1 in 2004, BMW-Williams car team. At the same time, Puma even joined hands with F1's giant Ferrari to produce racing shoes, racing suits and other products. In 2007, Puma cooperated with Japanese jeans brand Evisu again and designed jeans series called "True Love Never Dies" together. Combined with Evisu's exquisite jeans craft and Puma's creative designing factors, this series of products became a hot topic of international fashionable area as soon as it was promoted

The most important rule of Puma's market subdivision is to build firm relationship with "Early-Adopter". According to the marketing theory, all the customers could be divided into "Innovator", "Early-Adopter", "Early Majority", "Late Majority" and "Laggard" on the basis of the time and degree that they accepted the new production and new technology

Nowadays, Puma becomes very different from the Puma of our memory. It is appearing in more and more places of our lives. Likely, we may accept Puma's thought that exercise is the philosophy of life attitude to some degree.