Experiential Marketing Thinking
Business → Marketing & Advertising
- Author George Hodgson
- Published January 10, 2012
- Word count 401
As a current buzzword within advertising and marketing circles ‘experiential’ is now more popular than ever. Whilst it is certainly popular however there are some misguided opinions over what experiential is and precisely what an experiential marketing agency should do.
Some still believe that experiential marketing is purely handing out free samples, creating a particularly engrossing piece of advert copy or even launching branded mobile applications.
Ultimately it is not any of these, at least solely anyway, as each could be used as a wider experiential campaign. Instead it is better to think of experiential marketing as an idea, a different way of approaching marketing and a alternative way of getting across a marketing message.
Key to following an experiential marketing strategy is to think, to look at the campaign in its entirety in a different light, but how do you do that? There are 5 key questions that need to be asked when planning experiential campaigns, each must be considered carefully.
How will affect my brand?
Branding is a highly important element within experiential marketing. Essentially a campaign that heads out to meet and engage with the public is the personification of the brand so brainstorming ideas and putting plans in action, the effects of the campaign on the brand image should always be considered.
Who is the target?
Practically all marketing works best when it has been strategically targeted towards those people that have an existing interest in the subject. This is why during the planning an audience should be defined, profiling people into their likes, aspirations and lifestyle to identify the where, how and why of engagement.
How will it connect emotionally?
At the heart of every great experiential marketing campaign is an emotional attachment between the brand and the consumer. Emotions are the result of stimulating the senses so within the planning stages it is important to consider how a campaign will deliver touch, sight, sound, smell and taste. This stimulation can be multi-sensory, as long as it remains worthwhile, relevant and personal.
How will the experience spread?
Using TV, word of mouth, print media, the internet and social media to your advantage are key to how far your marketing message travels. To utilise these channels you can use traditional advertising methods but for today’s marketer encouraging participants to share their experiences through social media channels is the modern word of mouth and should not be ignored.
By taking branding, connecting, audience and reach into account when speaking to your experiential marketing agency you are setting a solid foundation for a successful experiential marketing campaign.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment
- Nobody cares about you (or, your brand)
- Unlocking Connection: Temu's Top Relationship Gifts for Every Occasion
- Sustainable Marketing Tactics for a Greener Future
- 4 Things To Avoid When Running Your First Google Ads Campaign
- Analyzing the Revenue Cycle Management Market: A Comprehensive Market Research Study
- Crafting Farnborough's Premier Business Blog: Essential Strategies for Success
- A Look at the Flexibility of AI in Marketing
- Social Media Marketing