2 Step Marketing Strategy
Business → Marketing & Advertising
- Author Matt Borkowski
- Published December 29, 2011
- Word count 352
This is a simple non-revolutionary marketing strategy which has worked over and over for the last 100 years. It has legs and I see no slowing down at all.
I was recently watching a tv program regarding prohibition, and the show discussed the history before and after Prohibition. It spoke of the amazing competition between breweries and bars prior to the Act, and marketing strategies the various bars used to get customers.
The one that struck me most was very simple, "Get a free lunch". Imagine that, they offered something for free, but in return the prospect had to do something for the advertiser. They had to come in, sit down and have lunch.
Sounds like a no brainer for the customer, and it was. Of course, while they are at the establishment, the idea was to sell them on a few drinks, where the real profit was.
The point is nothing has really changed and what worked 100 years ago still works. This is a classic example of the 2 step approach, and you can institute this strategy in everything you market.
All you need is some bait, which I might refer to as an "offer your prospects cannot refuse". This bait is likely not refusable because it is either free or no brainer cheap compared to its value. Once your prospects take the bait, you now have a lead.
This is step 1. Step two becomes much more focused in how you approach this prospect. You already know you have a captive or interested prospect, so you know very well your likelihood of closing him or her is substantially greater than a cold prospect. That means you can invest in very focused and far more expensive follow up material or salespeople than you could simply going to a cold audience.
The beauty of a two step approach is it forces far more people to raise their hands to be identified as true prospects, be them right now prospects or future prospects, because it makes it easy for people to respond and get that no brainer offer in a very stress free and unthreatening manner.
Matt Borkowski runs MonsterMortgageMarketing.com. This site offers mortgage marketing methods for continuous and ongoing mortgage leads generation.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment