The news in 2006 that Google bought YouTube indicated that a very large world had been formed out of two other very large worlds for $1.65 billion. SEOs can capitalize on the accelerating trend towards video and cell phone search engines. The grappling hook effect of the landing pages on each other is profound with the addition of a YouTube page and a .tel suffixed wireless website when the URLs properly linked.
It was hardly surprising when Google bought YouTube in 2006 - who else would have that kind of money? Good old Google, the granddaddy of the Web it seems. But when you think of it Google has only been around since 1998 so it's the fastest-growing institution and Google is a top performer on the stock market.
Each year the trend shows Google always climbing, now it's used for about 74% of all searches, and in the distance is Yahoo at 14%, and MSN at 9%. The other search engines combined total about 3%. The Google percentage could be considerably higher in business-to-business searches - Google is prevalent in most offices as the most reliable search engine by reputation.
One trend is in the area of video search using algorithms that create Google Video, a separate search engine like YouTube (also property of Google) which can project condensed rankings into the general Google Search with title, snippet, URL, and video preview taking the searcher to YouTube. On your YouTube file you can put links back to the other landing pages along with a keyword string and content notes. The previews that appear in the general Google search results are colorful enough to draw interest on the page.
Another Google search algorithm that was started in 2009 is designed for random search from cell phones through site templates using domains with the .tel suffix. The mission of the .tel site is to provide phone, fax, e-mail, map, other contact information and links to your other web site pages. The .tel site is keyword-driven and can achieve quick visible random search rankings on both cell phones and computers when optimized with content and keyword lists on sub-folder pages that can be created. The sub-folders should contain links to the corresponding landing pages of the main web site. The .tel domain and sub-domain URLs can then be put through a linking program to begin the climb to the first page.
In a 2007 report by WebVisible & Nielsen they found that 74% of respondents had used search engines to find local business information whereas only 65% used print Yellow Pages. Internet yellow pages were used by 50% as compared to 44% who used traditional newspapers. Over 80% of people reported researching something online, then making the purchase at a local business.
Those numbers have been increasing exponentially each year so it won't be long before search engines will be used by everybody on a regular basis. Even seniors are equipped with computers so it's just a matter of knowing where to type in your question. Online shopping is still suspicious to many but most have made a purchase online; more converts are made every month to this method of saving money or locating a hard-to-find item.
A PEW Internet study in 2008 recorded nearly one-half of Internet users (49%) saying they used search engines on a typical day, up from 33% in 2002's survey. This figure is coming close to the 60% of those who use the Web's all-time killer app, e-mail, in a normal day. Google and Microsoft can and do read the contents of their free mail systems; what's more, if you leave your mailbox open on any computer your search history will be present during the session.
The inevitable reliance on computers for some function or other will see search engine usage increase in leaps and bounds until nearly everyone can have his personality profile gleaned from his personal search history. This information is used primarily to display ads that the search engine thinks would match your interests. The personal details revealed by social media sites like FaceBook and Twitter add to your personal profile and reveal who your friends are and what they believe in. This creates a potential for misuse by those with nefarious political agendas who seek more control over society.