A Superior Product Reflects Superior DSA
- Author William Johnson
- Published February 5, 2012
- Word count 421
Many of us have been pounded flat between an economic hammer and anvil since The Great Recession erupted with a burst in the American housing bubble back in 2007. In today’s economic tempest of high unemployment, faltering stock markets, retirement fund meltdowns and runaway debt with no end in sight, I am convinced that it is more vital than ever before to locate and participate in business and product opportunities that demonstrate a superior DSA factor.
DSA stands for a Differentiated Sustainable Advantage. This three step analysis can be an effective indicator in determining whether any product or business opportunity stands an excellent chance of succeeding in today’s uncertain marketplace.
A differentiated product is one that offers unique qualities that would either be extremely difficult or better yet impossible to obtain from another source outside of the visionary business that pioneered it.
Then if such a unique, one-of-a-kind product could add long range sustainability, such as rigorously protected patents and other lawful safeguards to proprietary rights, it could prevent copycats from hijacking its market share. That way, honest consumers would be spared the hype of any unscrupulous competitors attempting to foist an inferior or even counterfeit substitute for the genuine article.
Along with differentiated sustainability, if this same product honestly delivers the third part of the DSA triangle by providing a genuine, tangible advantage to its consumer, then it would literally be in the driver’s seat as a superbly marketable product poised to profit anyone that gets actively involved with it.
I’ll even go one step farther. If such an outstanding product with a stellar DSA factor became available to the general public and not only elite investors, that opportunity could potentially become an economic powerhouse. Perhaps it could slow some of the bleeding for American families that have lost so much of their personal savings, including 401ks and retirement funds, to this meltdown recession.
A business or product demonstrating an excellent DSA analysis might provide a lifeboat of stability in our current storm of economic uncertainty. Obviously there is no magic bullet to guarantee the success of a specific investment. But any viable product possessing an outstanding or better still a one-of-a-kind advantage would definitely be worth taking a close look at.
Fortunately such a superb DSA product exists today in both America and Canada as a ground breaking opportunity poised to explode with growth into the future. If you’re interested, then feel free to click on the web link below this article for more information.
William F. Johnson resides in St. Helens, Oregon. He is an entrepreneur and enjoys chess, books and is an avid movie collector with over 700 titles in his personal library. He is also a member of the Elks Lodge and has written a pair of short stories that have been published on the Internet.
http://billandalicejohnson.teamasea.com/
Email: skyburnpro@gmail.com
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