Providing a Good Help System for Your Website Visitors
Business → Marketing & Advertising
- Author Karen Barney
- Published February 22, 2012
- Word count 486
Giving your site visitors a good information and help system is essential. Here's how to do it.
Internet marketing experts have seen an increase of online entrepreneurs interested in building an e-commerce site, or re-selling service based products such as web hosting or voice over IP calling services. Of course, the goal of internet marketing is to get website visitors to buy something from you. However, providing a good support system for your site visitors is essential if you want to build a solid business and grow.
Here are the steps to take to ensure you provide your clients and potential clients with the help they need before and after they purchase your products:
Understand that providing online help will be useful in reducing costs
Running an e-commerce site requires some expenses, such as hiring a digital marketing agency to provide promotional services for you. But providing service to your customers, such as answering questions can also cost you a lot, both in terms of time and money. So by including good self-help options on your site, you will reduce your overall expenses.
Have a well-made FAQ and help files on your site
Think of the possible questions that your buyers and potential buyers will ask you. Then formulate an FAQ which will answer these questions simply and easily. Also, include written tutorials that will go beyond the FAQ and provide detailed information about using your products. This can be very simple, such as having ordering information for a website that sells clothing, to a lot more detailed, as in the case of a web hosting reseller. Boston SEO experts will also see the value of this for SEO purposes, as you will have the chance to add a lot of keyword rich content to your site through your help files.
Use video tutorials and multimedia
Include graphics, such as screen shots to make your explanations easier to understand. You can also add some video tutorials on how to make an order on your site or use your products. To save bandwidth, you can host the videos on an external video sharing site such as YouTube or Vimeo and then embed them into your site.
Remember that self-help is not a substitute to good personal service
While providing helpful information on your site is important, so is providing personal service to your site visitors and buyers. There are some questions which simply can't be answered in an FAQ or tutorial, so you will need to assure your visitors that you will be there to answer any questions that they could have about your offerings. By providing good support, you will earn the trust of your buyers, who will be much more willing to spread the word around about your website and thus earn you many more potential clients through word of mouth referrals, which remain a powerful marketing method, even if applied to an online business.
Karen Barney wrote this article to inform people about the advantages of Internet Marketing. She believes that through Digital Marketing Agency and other internet marketing techniques companies can achieve a great level of success.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment