Whether you know watches or not, it's fair to say that everyone knows that quality watches are made in Switzerland. I mean, can you beat the tradition of a culture that has been doing the same thing since the middle of the 16th century? I think not. So what does this mean to us today, in the 21st century? I think it means that we, as consumers, should look to the Swiss as an industry standard of how a watch should be made. However, do we, as consumers, have to pay for the prideful and justified price standards associated with this legacy? The Invicta Watch Company says no.

The Invicta watch company is a perfect example of quality without the enormous price. Not only do they hold 173 years worth of Swiss standards and experience, but also have come to build on a philosophy that holds their tradition high and makes all their products affordable to the common man. This is a motto that has stood the test of time.

After their near demise in the 1970 Quartz Invasion, Invicta has held true to their founder, Raphael Picard's vision. Build watches with the same quality as other manufacturers, but makes it affordable to all. Even though the company has since been purchased by an American investment company and moved to Hollywood, Florida, the Swiss tradition and the vision of its founding father still comes across in each watches craftsmanship and excellence.

Look, we've all been to the big watch store and seen all the different brands strewn about the cases. Each case you get to has more glitter than the next. Each name brand is synonymous with excellence and prestige. Does all that glitter mean something, or can you get the same standard as the best, without wearing a mortgage payment on your arm? Invicta feels you can. Through their use of cutting edge technology and the best possible materials on the market today Invicta strives to do just that for you.

Options, such as Quartz, manual movement and automatic movements, give the customer multiple ways to keep their watch running. Options such as 18k gold coated stainless steel, stainless steel, leather, ceramic, canvas and polyurethane gives the customer multiple band options to fit their wrist and needs. Bottom line, each watch collection offers numerous choices for the creation of a timepiece that suits the customer's needs and desires. With their use of excellent materials on the inside and out, Invicta is able to bring multiple looks and designs to the marketplace.

If you're in the mood for a dress watch, a diving watch, a fashion statement, a sports watch or just something that feels right, the Invicta watch company has the collection for you. Whether it is a watch from one of their standard collections or a watch from their featured collection, they've got one that suits your needs and style.

The designs offered by Invicta will accent your self-image and boost your confidence just like the high-status companies. The difference is that Invicta won't take you on a financial ride to get you the same importance and feel. Be "Invincible", be yourself and at the same time, look good doing it.