The Truth About Backlinks
Business → Marketing & Advertising
- Author Samset Donovan
- Published March 13, 2012
- Word count 547
Search engine optimization myths are abundant on the internet, and few of these are more hotly debated than the subject of backlinks. Unfortunately, these myths are anything but harmless. Web masters, Search professionals, businesses and individuals around the globe regularly make bad decisions based on incorrect or outdated information, but when it comes to SEO these inaccuracies have sometimes become mythical and are therefore practiced by otherwise intelligent and business-savvy people. Understanding the truth about backlinks is critical because these mistakes can lead to disastrous consequences.
Myth #1: Don't Bother with No-Follow Links
In order to quickly dispel this myth, ask yourself the following question: if you could get a link on a PR9 page that was No-Follow, would you do it? Of course you would.
The fact of the matter is that while No-Follow links don't pass PR in the same way that Do-Follow links do, they are still indexed and "counted" by search engines. The value of that link will depend on the context, the PR and authority of the linking site and a number of other variables that we can only guess at.
At the very least you should build No-Follow links to avoid leaving a footprint that could garner unwanted attention from the search engines. If all of the links pointing back to your site are Do-Follow, it's going to look obvious what you're up to.
Myth #2: Don't Build Non-Contextual Links
Contextual links are likely worth more than non-contextual links, but both are important to target. Search engines expect to see interaction between websites and businesses across a wide variety of platforms. If all businesses only interacted within their own industries, the web would be a boring and communication-worthless place.
Just as is the case with No-Follow links, building non-contextual links is also essential for maintaining a natural-looking footprint.
Myth #3: You Should Buy Thousands of Links from Offshore SEO workers
No, you shouldn't - not without understanding how and where the links are being built. Common sense should be a sufficient guide for this myth: if links are so valuable, then how can a person possibly buy link packages at rates of just a few dollars for thousands of links? The answer is simple: you get what you pay for. You pay next to nothing to receive next to nothing, because in most cases these links are worthless. They generally come from blog comment spam and forum posting spam that could get your website banned from organic search results if your IP is reported consistently.
Myth #4: Backlinks are Permanent
Any company that guarantees permanent backlinks is unabashedly lying. Links die - that's an inarguable fact. Links will die when changes or updates are made to a website, when a website dies or when links are deliberately removed. It's impossible to guarantee that a link will remain live permanently. However, some companies will overcome this by offering to replace any links that die within a certain amount of time - often 6 months to a year.
The truth about backlinks is the same as the truth about most SEO myths - if you build quality links based upon quality content, you'll likely achieve significant success. But if you blindly follow the myths listed above, you could end up losing a lot more than just your money.
Dominate organic search results - start with a free consultation with experts from our Pittsburgh SEO company.
To learn more about our specific search engine optimization practices, click here: SEO in Pittsburgh.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment