Can the hue of your uniforms really make a difference to your organization?
- Author Kate Sinclair
- Published April 1, 2012
- Word count 406
When deciding on uniforms for work an important issue to think about is which colour scheme to go for.
Colour can play a key role in the appearance of your uniforms and your general business appearance. Below are our top five key points when deciding on your work uniform:
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What are your company colours? This is a great place to start and the main point to consider when choosing uniform colour. Consider, there are different ways to use colour - if you can't source suits or shirts in your company colour, you can use custom ties or company scarves as a low price way to get you're branding across. Following are a number of less obvious but equally vital considerations.
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Approachability vs. Authority. Colour can play a large role on how friendly your staff appear. For example a light shade uniform can come across as more approachable to potential buyers. Client service workers want to frequently interact with the community and need to be approachable at all times. Through using lighter colors this can appear more friendly and crack down obstacles. A straight contrast would be darker shades such as black and navy which can create a more of an "arms length" or authority look. This can be an advantage for the police and similar roles which benefit from demonstrating an authoritative presence.
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Does your staff's work role involve possible confrontation? If this is the case then darker shades as pointed out above are perfect to make an impression of authority.
A study in Copenhagen displays just this - by changing their uniforms from green to dark navy, attacks on parking attendants went downward by 75%!
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Casual vs. Professional. Colours can as well differentiate work uniforms to appear either casual or professional. Warmer, lighter or more fashionable colours can appear more casual and even offer a "cooler" corporate image; yet sensible casual is a tricky thing to heave off. Alternatively darker shades like as navy, charcoal and pinstripes can create a more efficient, smart, professional image. This is great to consider as you will want your uniforms to reflect your corporation image.
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Think how your employees will feel in the new uniform colour - The option of fluorescent pink shirts might have appeared good on the drawing board, but are your male workers going to be happy wearing this new look?
I hope this has been useful and something to bear in mind when considering new uniforms.
For more information on how we can help uniforms work for your company then contact us for even more useful advice!
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