The Pitfalls of the Sales Process
- Author Jeff Bonn
- Published May 10, 2012
- Word count 668
Introduction
Living the life of a great sales person involves a whole lot more than a mere exchange of goods and services for payment. Sales success lies in your altitude, so before you lock your house door in the morning,make sure you've brought with you the right outlook mental to deal with all types of clients. Sales is not any easy career. It's a continuous challenge and your triumph depends not only on the things you're mastered in the classroom and in books, but in the real world as well.
Sales people are important agents in the chain of distribution but some customers view them as greedy men and women who are desperate for huge profits. It's difficult to interact on the level you'd like, when dealing with people who've been burned by a salesman in the past. That pretty much includes most of us, but if your encounter someone who's trust is completely absent, you will, without doubt encounter objections no matter how good your product, service or pitch.However, do not despair. Take heart and tell yourself that you have all the power to convert an irate buyer to a pleasant customer.The following are some of the tips on how you can handle objection and become a success in the sales field.
Smile
Smiling is a very pure activity that can work miracles. Smiling at an angry customer makes them think twice about their behavior. However, be cautious on how you do it. Some smiles are full of mockery and the last thing you want to do is mock your customers.
Maintain a Positive Attitude
A positive attitude is the fuel that keeps winners on the run. Imagine what will happen if you lost all hope and went back without making a single sale; you will lose your commission! Every time you are rejected by a target customer, pat your back and tell yourself that there is still hope. If they did not tell you to get out of their sight, take a different approach.Tell your customer on how the product you are selling will help improve their life. Educate them on the benefits of using your products.Ask them to give you only a minute, and make sure that you utilize it very well. Do not go out without spreading the message about the product you are selling. Even if the customer has no time for you, It will not do any harm to leave them with your product catalogue.
Stay Courteous
Politeness is the best way to disarm an angry person. There are moments when the timing is wrong, when your customer has things that seem more important to him on his mind than your offer. Customers are human. Sometimes their lives take turns you cannot know, things which have nothing to do with you, your product,or your pitch. A bad day does not last forever, and your customer will soon change attitude if you maintain calm and remain positive. In the face of negativity and discourteousness, nor show disappointment, or hopelessness. With your head held high, thank them for their time and tell them you will return another day,
Summary
Being a professional sales person requires a certain degree of toughness and perseverance. You will encounter good customers and customers straight out of your nightmares. Both are part of the game you've chosen to play, both needed to be honored and dealt with professionally. You can scream all you want on the ride home when no one can see or hear you.
Deal with each customer as an individual. There will be times when you'll have to eat your pride, o be able to later eat lobster. Even when things go sour, remember that things will change again as they always have and always will. Treat each encounter as an educational experience, Pursuing a career in Sales requires deep thought and careful calculation, and handling objections is one of the most effective selling techniques for a successful sales career.
Success Through Enhanced Performance is a Fort Lauderdale Florida employee training and development company with a specialty in sales training, phone sales training and sales management training. Visit the STEP Web Site at http://successthroughenhancedperformance.com
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