The problems you find many small business coming across today,is trying to pin point their target audience and stand out in front of the crowd,and be different with no true unique value proposition (UVP),to say companies that provide the same product or service.

The fact is,until you can firmly stand in the market and offer a unique reason as to why your target audience must work with you compared to any of your competition,you’ll find yourself constantly competing on price.

The trick is positioning.As you develop a marketing strategy for your business you must proactively create the value proposition of "why us" and build all of your products,marketing messages,services,processes and follow-up communication around supporting that proposition you decide on.

Using this strategy is how you will dominate your market.As this is how you define value in terms that really matter to those you are trying to get the attention of.

Below are five ways to think about defining and refining your core value proposition.

1. It’s The Only Way: Developing a service or product that delivers a better way to get a desired result,preferably one your targeted customer needs desperately,is another powerful way to promote a business and demonstrate your business.

Running a business, you know how tough it can be to track all the information,remember daily tasks,track results and keep control of lists.Take Evernote for example.

They created a tool that installs onto any computer at work or even in the phone in your pocket,that allows you to keep track of all of this information and makes it readily available. So it’s value proposition offered a very recognizable way to delver something better,and they as a company have sky rocketed because if this.

2. We’re All About You: We see it all the time,small business trying to serve the world and mass audience. This is tough for a company of any size, especially if your just getting started.A great way to target is to carve out a specific niche in your target market, and let them know that you are their expert.

Take a look at attorneys, how many different types can you name,divorce, injury, bankruptcy etc,then you can break it down even further in them representing just males or females.So if your a female divorce attorney,any female going thought a divorce might feel you have specialized knowledge and experience that other,more generic attorneys may not have.

3. Provide Savings: Understand this is not the same as offering a lower price.This is about offering your target audience ways to save money, turnkey solutions or lower risk within their business systems.

You do this by clearly demonstrating how your product or service will allow them to save time or money with the application of your product you’re offering. A twist of this proposition is to show them how they can lower the risk of losing money at the same time.

Take a look at the cloud services now coming out. Dropbox for example do an incredible job at this. They allow many people to easily share and store files without the investment of additional hardware, IT professionals, and eliminates the risk of them loosing any of their data since they automatically backup your file for you…Something I know I regular would forget to do myself.

4. Ease Of Use: Simply all you need to do is come up with a solution to what makes operations more convenient that people are already used to doing and you’re looking at a winner in the makings with a very strong value proposition.

One that springs to mind is the Kindle.For anyone that reads alto,stores alto of books,maybe travels all the time.The kindle provides a simple,lightweight,in hand,tool that allows you to carry you favorite read where ever you go…Simple!

5. The One and Only: Who dosn’t love custom made. Let’s face it, you can find mass produced products everywhere and the same goes for services, leaving the opportunity for ‘made to order’ or ‘made by hand’ openly received.

Take Esty for example,they offer their target audience a platform allowing people to shop for one of a kind or made just for them items.

Being able to reveal a segment of your market that see’s value in this approach can be a highly profitable position.Targeting the suit industry, I found reports that maybe are only targeting two markets.The low end off the rack suits and then the high end custom tailored suit.

In close, building a business model and marketing strategy based firmly on a proven value proposition will allow you to carve your place in the market.But to take it a step further,if you can combine several of these value propositions you’ve got the foundation for something downright disruptive.

And disruptive behavior will get you noticed fast!