Great Marketing Tips for Aspiring Wedding Photographers
- Author Mike Dubnoff
- Published September 6, 2012
- Word count 501
Over the past 25 years as a wedding photographer I have had the opportunity to speak with well over a thousand engaged couples. I am always surprised by some of the criteria many of them use to choose their wedding photographer. Here are 7 tips I can offer to wedding photographers to help them book a wedding.
-
DON’T CREATE YOUR PORTFOLIO ALBUMS BASED SOLELY ON YOUR "GREATEST HITS." There is nothing more misleading regarding a photographer's talent than looking at a sample wedding album that is a compilation of their best shots at 50 different weddings. An album such as this may be useful in understanding just how great an image you are capable of producing, but that's really all it tells your client. Show albums that display one entire wedding from start to finish. A good wedding photographer should be able to produce a number of complete albums to show the client. Be sure and explain to your client why this is such a better way to assess your skill. Use this to separate yourself from your competitors! Tell your client that virtually anybody with a decent camera can get one great shot per wedding.
-
ASK LOTS OF QUESTIONS DURING THE SALES PITCH. Every photographer can tell their clients great things about themselves and so they should. But in your initial wedding consultation with the couple, show your interest in what they want by asking questions. Ask them the types of photography styles they are interested in and what they are looking for in a wedding photographer. Don’t make the initial meeting just one long boring lecture about how wonderful you are. Turn it into a 2-way conversation. Show them you care!
-
SHOW THEM YOUR SPARKLING PERSONALITY! This is a biggie. Your clients understand that they will spend the entire day with the photographer. If you can’t get along, it can ruin what should be the happiest day of their lives. The bride and groom are looking for someone they can build rapport with. Be that person!
-
AVOID TALKING ABOUT YOUR EQUIPMENT. Want to put the bride and groom to sleep? Start giving them the technical details about how wonderful your equipment is. Keep in mind that your client is ASSUMING you have great equipment. That is a given to them. Focus on why YOU are the best wedding photographer for them, not why Nikon is better than Canon.
-
KEEP THE PRICING SIMPLE. If your clients can't understand the pricing or packages, they will probably keep looking. Package pricing, if flexible, is the best way to go. It allows your client to have a better idea of what their final bill will be. Ala carte pricing can confuse and be misleading. You don’t want to surprise the couple when presenting the the final bill. Allow your clients to design their own package, be flexible.
-
TELL THE BRIDE AND GROOM YOU WANT TO SHOOT THEIR WEDDING! Don’t assume they know that. Tell them, it will make them feel wanted.
Mike Dubnoff is one of the Bay Area’s leading
wedding photographers with over 600 weddings photographed. His work has been published in numerous magazines and newspapers. To see some of his City Hall wedding photography please go to
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Navigating Compliance for Personal and Professional Contributions
- Smart Savings: The Benefits of Buying Out of Season
- Youtube To MP3 Converter -- Free
- The Benefits of Outdoor Training
- A Fashionable, Artistic, and Modern Adventure: Three Days in Paris
- Why buy stock footage on mediaCastpro? Here are the benefits.
- GoPDF An Online PDF Editor Releases Mobiles Apps Compatible with iOS & Android: A Faster Solution for PDF Editing
- The Best AI Logo Generators in 2024
- How to prepare for a house clearance, a few tips from experts
- Adapting to Rising Parcel Rates in 2024 with Business Central and Order Ship Express
- Not All LED Lights Are Created Equal
- Zoviz Launches New Solutions Day by Day to Users as An AI Logo Maker
- Campervan Maintenance: All You Need to Know
- Fighting the Silent Epidemic: Safeguard Your Child's Future with Vitamin D Screening at KinderCure | Dr. Garima Mengi
- 5 Inspiring Stories of Women Who Achieved Gorgeous Lashes with Careprost Eye Drops
- Is Your Finance Strategy Ready for ERP Software?
- A Beginner's Guide to Starting a Career in Web3
- The Vital Role Of The Courier Industry: Connecting People, Businesses, And Communities
- Learning From Successes And Setbacks: The Importance Of Post-Bid Analysis In Professional Bid Writing
- Music And Identity: Exploring The Role Of Music In Shaping Culture And Identity
- Demystifying Dental Myths: Separating Fact From Fiction
- Expert and Little Known Tips for Limestone Floor Maintenance
- Explanation of how to improve the quality of low-resolution videos
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Combining Science and Aesthetics: The Practical Benefits of Veneers
- These are my thoughts about the audience, topics, and purpose of my writing.
- Enhancing Child Health with Mindfulness: Insights from KinderCure’s Dr. Garima Mengi
- Blast Off into Adventure: 15 Must-Read Science Fiction Books!
- The Journey to Self-Love: Embracing Your Inner Worth
- Is Laser Eye Surgery A Permanent Fix?