Some industries have fared much better over the last few years of economic instability than others. One of these is search marketing that continues to report growth and with it brings new job opportunities for hopeful graduates and established professionals.
Indeed, entry level roles are quite common in the industry as it is felt that the skills needed to work in the industry are best acquired in house, and are currently still unlikely to be included in university syllabi.
Language, business, marketing and other humanities graduates, as well as more tech-educated graduates can be among the best to fill junior level roles, provided they prove a thorough understanding of and interest in the search marketing industry.
Most industry professionals start off as search analysts whose day to day tasks include carrying out keyword research, performing competitor analysis, seeking legitimate opportunities for acquiring valuable backlinks, and submitting websites to professional business directories. Nowadays, search analysts are also often required to carry out blogger outreach that involves finding bloggers who may be interested in developing a rapport with specific brands.
Analysts also work on optimising clients' onpage factors such as meta data, title tags, and headings.
It should come as no surprise that search copywriters spend most of their day typing. A lot of effort goes into producing optimised press releases for clients, as well as articles that get uploaded to various reputable submission sites. These can be on any given topic, depending on the client, and so often require prior research to be carried out.
Copywriters may also be tasked with writing or editing the copy on client websites. This involves tailoring effective calls to action, and making sure any written information is presented in the best way possible.
Social Media Advisor
As social media is likely to continue gaining importance as a ranking factor to search engines, most digital marketing agencies now choose to have an inhouse advisor.
He or she works on developing a social media strategy for clients, way beyond just handling Facebook and Twitter accounts. A lot of attention is paid to social media conduct, establishing client customer relationships, and adequately responding to customer feedback and complaints.
PPC analysts are tasked with carrying out clients' paid search campaigns, from performing keyword research to setting campaign budgets and regulating expenditure, according to current bids.
They need to be familiar with applications such as Google's AdWords and Bing Ads.