You work so hard getting a product or service ready that you know everyone is going to want... but no one is buying!
We have all been there. I know I have been there and it's not a fun place to be.
You love your clients and the others on your list, in your data base. You even asked them to answer some questions on your survey and you thought you were giving them what they said they wanted.
So, what went wrong?
Here are some thoughts:
Did you have a snazzy, jazzy title? Did you have a strong tag line? If you are not sure, ask others. I suggest you never create a title or tag line all by yourself. Ask others for their input and be open for new ideas. The title is a very important piece.
What about your launch? The days when you can just shoot out a few emails and get people to sign up have been long gone. You need a real launch plan and strategy. It may seem like a lot of work up front but as you move through your launch you will be glad you took the time to make it right.
I suggest you write all your emails in one or two days as opposed to every day writing another one. My experience is that when I write them all at once they flow better than when I do them more haphazardly.
There is also a trend you may have noticed. People are giving a lot more content than they had in the past. You see videos more and more which is very good marketing. It makes the time line of getting people to know, like and trust you much shorter. It's much more personal.
One of the things that I see many people fall down on, myself included sometimes is not sending out enough marketing emails. Yes, you may get people that unsubscribe but that's OK. They weren't going to buy from you anyway.
If your emails are strong and powerful and give great information people will not mind. And you know you don't read all the emails you get in your in-box. Sometimes you do and sometimes you don't.
The other mistake some people make is to not market long enough. Unless you are doing a live workshop you can still continue to send out a few emails, use social media, your ezine and always put your link.
If it's a teleseries that goes for several weeks or months people can sign up later and still get the MP3's and/or transcript. So, don't stop marketing just because your first class has started.
People sign up last minute all the time. There are ways to lessen this though and that is to offer bonuses that disappear unless they sign up now and price increases as time goes on.
These are just a couple of ideas why people may not be signing up for your programs or services. Of course there are many more and this is one little article.
I think the key is that after you have done a launch and you didn't get the numbers you wanted, sit back and take a look. Don't just say, I'll do better next time. Really sit down with pen and paper and write done some things you know you could be better with next time.
It's all a learning curve and with technology and more sophistication, things are changing all the time. It's important to keep up with the trends so your business can be the best it can be.