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Why Software Companies Ought to Concentrate on the User
Home Business Sales / Service
By: Julio Olivares Email Article
Word Count: 517 Digg it | it | Google it | StumbleUpon it


Today, it is evident that the key to manufacturing or developing a high-quality and outstanding product or service lies in the amount of client satisfaction.

Nevertheless, surprisingly though, we could still find firms whose main objective revolves only around marketing their services or products, in accordance with their own preferences and convenience along with little regard to the actual needs and wishes of the clients.

Quality And Simplicity

To produce a successful system or provide high-quality service, software companies should satisfy the buyers' expectations. Without doubt, numerous organizations around the globe, and especially in the West, have realized that implementing an excellent policy that brings about continuous improvements and encourages customer satisfaction, is essential to achieve that goal.

These rules also apply to the software program manufacturing sector. Any software development process should be clearly in line with the end-users' opinions and desires. Because of this, keeping an active relationship with the users of the product or service via constant interaction is of great help in terms of determining current market needs.

Likewise, it makes sense that an adequate software design which makes it easy and flexible to work with, greatly improves the daily productivity level of its users and reduces, among other aspects, the time users need to understand the program. Because of this, the aim to be pursued by any software firm, mainly in the area of document management software, is to develop simple and easy-to-use tools. Consequently, proactive communication within the enterprise is crucial to ensure that the development team knows the market's requirements.

What are the main benefits of developing end-user oriented software?

Developing end-user focused software programs offers a number of benefits, like the value added to the product, which distinguishes the software from competitors' products. Being aware what the end users expect and what their requirements are, helps programmers to be successful in their objectives. Detecting design errors in later stages of the process incurs significant costs. Nonetheless, when the initial design is right, these errors are limited and the costs associated with the initial investment are cut down, which is essential for companies.

Sustaining effective communication channels between the development department as well as the user makes sure that there is time to remedy found customer demands. Additionally, intuitive interfaces that enables users to easily manage the software implies that the time required to learn how to use the software is minimized. Moreover, these types of interfaces are easily adaptable to any end-user profile. And finally, consumer loyalty is another aspect that will improve, as satisfied clients will recommend the application to other customers and tend to remain loyal to the brand.

Simply speaking, focusing on client satisfaction is, certainly, giving the users what they really want, as it is the end-user who sets the tone for your company's progression and that of its items.

Julio A. Olivares President and founder of DocPath Web: Business Document Management Software

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