Blogging is important for several reasons. First, blogging allows you to build rapport with your prospects easier than calling leads. Cold calling leads is not the best way to build a business. The reason why cold calling is not best is because prospects don’t know you. In addition to that, prospects do not want to be bothered with phone calls, especially during dinner time. A blog gives your prospect the time to read about you and your work, then decide whether or not if they want to work with you. When a prospect knows more about you, they lower their guard. The more you blog, the more prospects learn. The more they learn, the more inclined they are to join with you.

The second reason why having a blog is important is because blogging establishes you as an authority. When people decide to start a home business, they want to get started with someone who knows how to do this business. Most new beginners don’t want to call leads and prospect in malls. Moreover, prospects don’t want to call friends and family. By blogging, you can offer alternative solutions to help business associates recruit reps instead of using old school tactics.

The third reason why blogging is imperative for a home business is because it helps you to generate leads faster and easier. Instead of chasing prospects to join your MLM, why not have prospects chase you? When you have a steady flow of leads, you position yourself for better success.

The fourth reason why blogging is essential for your network marketing business is because blogging will market your profile more efficiently. The more you market, the greater the exposure you will receive. Marketing is vital to your business. Remember you are in network marketing. What 95% of home business owners do is market their opportunity. As a result, prospects disregard those unsolicited links of net workers they do not know.

In conclusion, having a blog is a must for your network marketing home based business. Not only will you position yourself as a leader, you will increase your sign ups and sales.

Much Success,

Calvin Moss

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