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Key Elements of an Effective Book Launch Page 13 tips to creating a book launch page that sells
Home Business Ecommerce
By: Susan Friesen Email Article
Word Count: 1120 Digg it | Del.icio.us it | Google it | StumbleUpon it

  

Your dream of writing a book is finally complete. Congrats.

But now what? What's the best way to get your book campaign off to a big start?

Last week I wrote about the importance of incorporating landing pages into your website to aid in your business marketing efforts so this week, I wanted to get into creating a landing page specific for a book launch.

In order to successfully launch your book, you’re going to need an effective landing page that compels prospective buyers to make the purchase during your book launch campaign.

Keep reading to find out the key elements needed on your landing page to generate your desired sales.

Here's 13 tips to creating a book launch page that sells:

1. Domain Name: Buy a domain name that matches the title of your book. Then have it point to the page on your website where your book launch landing page resides.

This makes it easy to tell others where to find the book during your launch campaign.

2. URL With Book Title: When you create the book landing page, it will automatically have your website URL in the address but you want to take that a step further by ensuring the rest of the URL includes keywords from your book title. This really helps boost SEO.

As an example, the URL might look like: www.mywebsite.com/name-of-book/

3. 3d Book Cover: Hire a graphic designer who can take the cover of your book and create a stunning 3D image that will make your book cover really pop on the page.

Visuals like this really help sell the book when people can see what it looks like, catches their attention and ultimately helps convince them to take action.

4. Testimonials: During the final stages of writing your book, give out several preview copies to notable colleagues so they can provide quotes for the book launch.

Add these testimonials, along with a photo of the colleague if possible for a more powerful social proof statement, to the book launch landing page.

5. Book Description: Before deciding to make the purchase, people need to first get clarity on what they will learn or experience after reading, be convinced it’s going to help (or entertain) them in some way, and what those benefits or outcomes will be.

Always address the "why" when they are asking: "What’s in it for me?".

6. Headlines: Use compelling headlines to break up the sections of your book page into easy-to-read segments. Use larger font sizes and contrasting colours to make the headlines pop out and be easily scanable.

This way, if people only read the headlines, they will still get the important messages of the page.

7. Author Photo: Include a professional headshot along with a short bio so prospective purchasers can see who wrote the book and connect with you emotionally.

This makes for a key trust-builder so an essential element on the page.

8. Call to Action: Create a written call to action that leads the prospective purchaser to your ultimate goal, which is to purchase the book.

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Susan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

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