When was the last time you updated your website? How often should you?
Our clients often ask us how often they should update or redesign their website. The answer isnít as straight forward as you might think. So to help people with this question I came up with 10 sure signs that itís time to update your website.
Here are the 10 Sure Signs Itís Time For A Website Redesign or Website Update;
You have to pay for updates.
With todayís CMS (content management system) technology there is no reason, other than time or not wanting to mess with it, to be hunting down your web design company and paying them hourly to change simple things like product prices, photos in a gallery, adding testimonials or updating information about your services. You can update those things as easily as sending an email and we know how many of those you have to do every day! If can do it but arenít because you donít want to or donít have the time we get that but if you arenít doing it because your webmaster wonít let youÖ itís time for a change.
Ask Yourself This - Can you make changes to your website on your own?
Your site doesnít look good on smart phones.
We spend a ton of time these days on our phones. For most of the sites we manage people viewing them on smart phones makes up over half of their website traffic. Not only do you want to make sure people have a good experience when they visit your site on their phone or tablet you also want to do it because Google cares. They know how important a mobile/responsive ( meaning it works on a smart phone or tablet) website is and will penalize you if yours isnít. This doesnít mean Google will black list you or not show your website in the results but if itís between you and someone with a mobile site, and everything else is equal, theyíll show up first.
Try This - Pull up your website on your phone. How does it look?
Your website looks out of date or old.
This one is a little harder to nail down specifics on but you can tell when a site looks like it was made on an Apple IIe. It will be super narrow, probably have a dark background and bright fonts, there will be lotís of flashing text and images, maybe some toasters will fly by.. you get the idea.
Do This - Do a Google Search for "modern website design". Click on images and check out some of the results. How does your site match up?
Sales or leads are going down.
Hopefully you have a good way of tracking how many leads or orders you get from your website. If not thatís a sign too. If you can track it and you see a trend of sales or leads going down, itís time to figure out why and make a change.
Ask Yourself This- Are sales and leads from my website as strong as they have been in the past?
People donít stay long.
Programs like Google Analytics will show you a lot about how people interact with your website. If you donít have something like that we suggest you add it now and start watching these statsÖ Users, Sessions, Page Views, Time on Site and Bounce Rate. Users is how many people came to your website. Sessions is how many times they came to your site. Page views is how many pages they looked at while on your site. Bounce rate tell you how many people didnít look at more than one page when they came to your site. If you are watching these numbers and see them going in the wrong direction then you know itís time for something fresh and more effective. If you arenít watching these numbers, get on it.
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