An Insider’s Guide to Increasing followers, gaining website traffic, and much more with Twitter advertising
Last week we showed you all the basic elements of setting up and using Twitter.
Now that we’ve looked at how you can market locally with hashtags and how to set up your profile and start tweeting, we’re going to review how you make use of the paid side of Twitter to help grow your business online.
Why use Twitter Advertising?
Twitter ads are a great way to really expand your business reach and get your content in front of your ideal target market.
Twitter has enticed business owners into taking the plunge by making their platform one of the best of the majors when it comes to targeting the right users. There was a time when Twitter offered much better organic reach as most social media giants have.
They did this to gain market advantage; however, once their user base was established, they monetised their platform by restricting the organic reach, forcing users to make use of their paid option.
So by selected the right interests, key phrases, and demographics you have a very low-cost per click method of reaching qualified leads.
How to Set Up Twitter Advertising
Let’s run through the steps in setting up an ad on Twitter.
First post and schedule your regular tweets and then begin your campaign creation after since your tweets are what you’ll be using in the promotional campaign.
After logging in Twitter click on your profile photo and:
1. Select Twitter Ads
2. At the top right you can see where it says Create Campaign
3. Select Create Campaign
4. Now you can pick which kind of paid campaign you’d like to try.
5. If you’re building up your Twitter account try the Followers campaign type. If you’re looking to drive people towards your site and you have the content to reflect that then select Website clicks or conversions.
6. There are other options for more advanced users such as video promotion and app promotion but we’re going to stick with the most used options noted above.
7. Once you’ve made your selection, you’ll see your campaign budget information.
8. Pay close attention to this. Twitter (like most social giants) tends to assume we all have money to burn and will have some big numbers pre-filled. I believe the current pre-filled number is a daily budget of $127.50. Set yours to something much lower while you test Twitter Ads out. I suggest $5 a day and a total budget of $25 for a one work- week campaign.
9. Next select your Date Range. Twitter tends to auto-populate this with about a month timeline. For your first trial let’s stick with a 5-day work week as noted above.
10. After you click through you’ll get to select your "creatives". These are the tweets you’ve posted that will be used for your campaign.
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