Non-Pushy Examples on How to Use Word of Mouth Marketing to Grow Your Business
Word of mouth marketing works.
In fact, referrals are often one of the key factors influencing someone to work with you. For us here at eVision Media, we account for about 90-95% of new business coming from referrals.
How many times do you see someone asking for recommendations on social media? When someone needs a professional, 9 times out of 10 they ask their network who they know who does what they’re looking for.
So having a referral marketing plan in place helps ensure raving fans are telling others about you.
However, while we know the importance of asking for referrals, when it comes down to it, the asking part can feel awkward or even aggressive.
But when you believe in the value of what you offer you can feel good about having others tell the world about you. When you have the right mindset and a proven process in place, getting referrals is easy.
Here's 4 ways to get more referrals that don't feel desperate with examples you can use right now:
1. Set an Expectation for Referrals
Before you begin working with a new client, you can condition them to think of you as someone to send business to. That can look something like this:
"I am excited to work with you. When our project is completed, I know you will be thrilled with the work we did together. If you are happy with our work would you be willing to share us with others? Your referrals are how our business grows."
You can also mention the incentive you offer for those referrals that result in a sale. For instance we offer $100 towards any website, SEO or marketing work as our way of saying "thanks". (See point number 4 below for more details on this.)
2. Ask for a Virtual Introduction
A really terrific way to get referrals is to ask a contact to do a virtual introduction with the prospect. Here's how an email like that goes:
Subject: Henry and Mike - A Virtual Introduction from Susan Friesen
I’ve been working with Mike for three months and he's done a terrific job at getting our bookkeeping up to date. I know you’re looking for a qualified bookkeeper so I thought I’d put you two together.
Mike, meet Henry from Company A. I have known him for five years and he has really made a name for himself in the industry. He's been a really valuable to have in my circle. He mentioned he needs a good bookkeeper and I thought you could help.
Henry, meet Mike from Company B. Mike and I go way back. He is a real rock star when it comes to accounting. He makes sure our books are balanced at all times.
Here's both of your contact information. Now reach out and connect!
Henry: 555-555-5555 firstname.lastname@example.org companywebsite.com Mike: 444-444-4444 email@example.com mikecompanywebsite.com
3. Ask Happy Clients
The best time to ask a client for a referral is right after you finished working with them. They are excited about the results you generated and are ready to sing your praises to the world.
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