The theory is all good and well and we could discuss the keys to social media success until we were blue in the face, but that is far from the actual practice. That is opposite from taking the concepts and using them to construct a successful brand and then construct a large, targeted audience.
And so with that in mind, let’s go by means of a hypothetical social media campaign for a new brand. You’ve purchased the site, now it’s time to get the word out.
Step one must be to develop a brand. That signifies coming up with a logo, yes, but more essential than that is to come up with an adequate mission statement and the proper goals. In other words, what are your website and your brand about? Who is it for? What do you stand for?
This is extremely important for the reason that your brand should speak too certain kinds of people. If it doesn't, then you won’t be able to have their attention the way that you should and you won’t be able to construct true fans and loyal, engaged followers. Of course, this also signifies building a website that reflects that brand.
Step Two is to do some analysis online. Look at your competition, see where they’re posting, see what people are asking for in your niche, see where there are deficiencies and opportunities. Why is this step 2 and not step 1? for the reason that you shouldn’t build a brand because you consider there’s a business chance – you should make one that matters to you and that you’re passionate about.
Step Three is to select which platforms you’re going to be present on. You wish to be on numerous, but at the same time, be honest with yourself about the time and energy that you can commit to this.
Choose one platform to be your ‘primary platform’ and at least two more to back that up. Then use your branding across all of these and be permanently engaged in these.
Step Four, be consistent and post your content often and make sure it brings real value to your readers. To do this, it must be unique and original and it must be well written. Do everything that's mentioned and you’ll be on to a winner!
But it’s a lot harder than it sounds…