SEO and social media have been labelled the most difficult digital marketing tactics to execute, which may be the reason why around 82% of companies outsource all or a section of their digital marketing work. These investments can boost site visibility and ultimately increase ROI. This big step for businesses are often seen to be risky, which is why the process of choosing a digital marketing agency should be well researched. Here are my top 3 pieces of advice you should be aware of when choosing to outsource your digital marketing.
Tip 1: Understand every agency is different
Every digital agency differs from the next, with some specialising in different sectors like ecommerce to social media marketing. There are many agencies offering a service to aid your journey to page one of Google. However, if the agency does not meet all your goals and KPIs, it should be ringing alarm bells as this means will not be getting the best out of the agency. They should be supporting you every step of the way, meeting all your goals by creating a strategy to that will help you accomplish your overall aims.
Tip 2: Research the agency’s website and past work
When researching agencies online, their site should be a reflection on the service they provide. It is their online portfolio and represents their capabilities to interested parties, so it should be their very best work. This can give an indication of the quality of work they will provide. Furthermore, the online rankings can also say a lot about a digital agency, how prevalent are they on the internet?
A digital marketing agency website should get you excited and eager to learn more about how they can help achieve your goals. If you get bored of an agency's website quickly, it is probably a good indicator that you should close the tab and move on to the next one.
Here is also a great place to do some investigating of their past work. Case studies, especially ones relating to your business, can prove to you that a company is credible and can be relied upon to help you get results. It is should be a big red flag if an agency doesn’t have any case studies. Even client reviews on different online platforms can help you decide whether an agency is worth investing in. Through researching past clients, it can also help identify whether the agency at hand can help your business grow.
Tip 3: Ask about strategies and reporting on campaigns
Research carried out by the Content Marketing Institute saw 40% of respondents believed strategy issues were a main factor as to why there were decreases in content marketing success. Furthermore, only 37% of had a documented content marketing strategy for their business or clients. This is a scary statistic, as a strategy should be at the heart of any campaign, as it gives focus and direction to help identify key steps needed to achieve the business’ goals.
Reporting is also essential for businesses to understand how their websites are progressing. Measuring how a business is advancing, can help promote discussion and look at new opportunities to push the business further. Not only can it work out if you are getting value for money, it can help determine what needs to be done next to improve even further. A good agency should be open and honest with results, even when they are not the best. Ask for example reports to see what level of detail and effort they put into measuring and tracking website progress.
Increasingly, businesses are joining the trend and abandoning high street shops to join the online masses. However, with over a billion websites in the world, and around 60 million internet users alone in the UK that is a huge market to cater too. Agencies offer a helping hand when it comes to navigating the new world of search and getting attention of potential customers. Researching digital marketing agencies thoroughly can help decide if they are a correct fit to your business and goals.