It is great news for retailers as Christmas is a time for giving and receiving. However, customer expectations will be higher than ever, retailers need to give something in return to take a competitive edge over their competitors this Christmas.
It has become necessary for retailers to exist across all channels as the customer experience is no longer restricted to bricks and mortar stores. You can offer both in store and online in a number of ways with low cost and low efforts.
Consumers will pay convenience for a premium and a gift-wrap service is easy, low cost offer which can really add value to your customers. Taking out additional stress from of their shopping experience, particularly those 12.6 million who hit the high streets on last weekend before Christmas.
With a variety range of papers, bags, and bows affords your customers a choice and gives them the opportunity to choose premium wrapping at an additional cost. Get the wrap station near your EPOS System which is the perfect place to up sell this service.
Festive themed gift guides allow retailers to showcase their stock, offers and ability to up sell complementary products alongside them. Itís a mobile friendly guide with clear pricing and shipping information and a link to your online store. You can also email if you donít have time or capacity to build an interactive guide.
By categorising products into types, price range, gender and age preferences allowing customers to filter by criteria. Build eye-catching visuals with bold creative text that explains why the product is a great gift for that chosen demographic is the key.
In an international retail conference, retail expert Mary Portas said, "By 2020, experience will take over product and price; people will be spending on experiences and using their time creatively." It is the better way of creating an enjoyable and memorable experience for offering personal shopping.
It is not necessary to offer a personal shopping experience to be formal event like the one associated with high end retailers. A psychological connection can be build with friendly staff interacting with customers and reaffirming purchase choices. Utilising technology to improve customerís experience in fashion retail is a great example. Retail week report has boosted the average order value by 133%.
Consumers are always eager to get a good deal, promotions help to encourage footfall and is also a popular way. Reward your loyal customers with personalised offers and targeted promotions which help incentivises repeat customers. It also encourages customers to spend more.
There is a number of loyalty modules which afford SMEís a range of integrated marketing materials offered by EPOS Direct. There is an opportunity to earn more points for money purchases based on their past purchases.
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