No business can succeed without the right marketing. It's marketing which helps advertise and let people know all about you and your company and products. While marketing plays an important part in promoting your business, you need to know how to take control of your marketing workflow.
1) Streamline all your procedures
To do this, you need to first streamline your existing procedures. No matter how good it may be at conception, it needs updating with time. This helps save lots of time which you can otherwise use on other processes. So list out all your organization's operational workflows to find out how many workflows you have and which need revisions. Then prioritize them based on how important they are to you because some workflows need more priority than others. Now examine your marketing workflows to find out what they do and where it can be improved so that you have a better perspective of its working process. Next, work at implementing all the necessary changes in a test environment to find out how effective they are. Ask for feedback from people involved in the workflows so that you can decide which aspects of the workflow have maximum impacts.
2) Team integration
Not only do you need to control your marketing workflows, but you also have to find out how well your team members involved in the workflow interact and integrate with each other. Remember, they are the ones who will be working and executing everything. Their combined work and interaction are very important for maximum working efficiency, so if they don't work as a team they won't end up as productive and efficient as required. You can work at attaining maximum work and team efficiency by finding to what helps team members understand and connect with each other, and work towards reaching it.
3) Test out all new additions
It's not enough to just keep on adding something new to your marketing workflow methods. It's important that you also try them out before its actual implementation. You have to not only look out for any possible problems or flaws in the method but also check to find out how efficient an addition it is.
You can also ask all the testers for suggestions for further improvements. All this helps you develop even better additions using minimal resources while saving maximum time. It also helps if you find out how much of a difference these new implementations and methods make. Try to find out much the new implementations have affected your staff productivity or if it's perhaps generated the returns you expect from them or at least if they have helped reduce your company's existing overheads.
4) Customer effects
Last, but not least, you can work at controlling your marketing workflow only if you are aware of how it affects your customers. Remember, it's your customers who keep you in business, and are your top priority. So you have to do everything possible to ensure most of their concerns are addressed in the new implementations so that they end up satisfied with your services rendered. Once you do and master all this, you will be able to easily control your marketing workflow and its returns and consequences for your betterment.