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How to Differentiate Your Brand Personality & USP
Home Business Marketing & Advertising
By: Susan Friesen Email Article
Word Count: 697 Digg it | it | Google it | StumbleUpon it


Work your USP into your brand identity to a point that no one will have to ask you why they should choose you.

This could also be accomplished by assessing your competition.

Look for Pain Points in your competitor’s customer experience. By reading their reviews you’ll be able to see what put past clients off and what could be preventing future clients from choosing your competitor.

If you see 1 star reviews and there are consistent messages that your competitor is rude to clients your USP could be your 5 star track record and friendly personality. If that sounds like you then you know what to do and wear that USP like a brand badge, so everyone knows if they deal with you they won’t experience any rude behaviour.

This should be a fun exercise and if you get it right you’ll see the results.

Whatever brand ideas you can come up with are worth exploring if they really embody what you provide that makes you different. Your values and your service should all be the building blocks, so your brand stands out based on what you do best.

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Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant. If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

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