It would seem as though when you mention Search Engine Optimisation (SEO), it will not be complete without bringing up the term "keyword".
Keyword is the term used for the words or phrases that people commonly type in when using search engines (that is, when they do a Google search). These select words will help your page rank in search engine platforms.
This is an extremely important aspect in your SEO strategy because no matter how much time and energy you poured out in writing original content, this will all go to waste when it cannot be found online. In order to make sure your post is visible; SEO experts would implore you to incorporate keywords in your article naturally for it to appear in search engine result pages.
However, how do you make sure you are using the correct keyword?
Choosing the Proper Keywords
Just because a certain keyword attracts high traffic does not mean you use it immediately. This will endanger your page of clickbait, meaning fooling people to click on your website for a topic or a product completely unrelated to yours. Besides, the point of this is to get the right website visitors and attract your target audience, not just some group of random people.
As mentioned in Moz, one cannot deny the importance of using the proper keywords because when you are able to properly identify the correct keywords to use in your website (or any of your content), you have the power to predict when there is a shift of the demand for your product or service, and as a result you can respond to the demand properly by being able to produce for such demand.
With this in mind, you need to properly identify which keywords you should be using for your website. However, how do you know if that keyword is the right one for your business?
Relevance to Your Business
The first thing you need to figure out is whether or not the keyword is relevant to your website. As mentioned, you do not want to be accused of clickbaiting, so figure out which words would likely be inline with the product or service you are providing.
You might want to focus on the specific business you have, like the service you offer or the product you will be selling. Another way to do this is to think like your consumers. Think about what your audience wants and use these as your guide to choosing the keywords.
Once you identify the relevance of the words you will use, you need to set the goals you want to achieve for your website.
Is it simply to inform people? Do you aim to generate sales with it?
These are important questions you need to ask yourself because this will further help you identify the words that you will be using.
Search Volume Data
After figuring out which keywords best fit your business and the goal of your business, you need to know which ones people use to search often. You can do this by checking it through Google AdWords Keyword Planner Tool.
In doing this, though, you need to have a good understanding of the long tail keywords demand. What this means is that you have to narrow down your keywords to more specific ones.
Using broad terms might have a high search demand but these are usually used by people who are just browsing through. To properly gain business leads, use specific keywords, such as "affordable SEO Packages in Australia" rather than just "SEO".
How to Use the Keywords Correctly
After you have made an informed choice on which keywords to use, you need to properly use it. You might think that loading up your website with a bunch of keywords is how to do it but it’s not. There is a need for you to be able to properly place your keywords.
The meta description will serve as an introduction to your website. This will appear in the search engine result page along with the page title.
In writing a good meta description, you need to capture the message of your website (or of the page) while incorporating certain keywords naturally.
When you post blogs, the first thing you need to concern yourself with is how to write a fresh and unique blog. Regardless of having the same topic, it is important that you use different lenses in looking at similar topics and should be able to find new angles when writing about it.
The second thing you need to concern yourself with is being able to include the keywords in your content creation. Similar to writing the meta description, you have to insert the keywords in your content in a manner that would not be obvious, like it is still a part of the content (which it is).
For starters, a trick to being able to include the keywords in your writing is understanding the mindset of your audience and find out what they want to know. Choose topics wherein you are able to answer the questions your audience might have. Aside from you being able to use your keywords correctly, you are also helping your audience by providing them the information that they need rather than them having to search for it online.
The point of using SEO is for your website to be found and that is done by using the proper keywords. Regardless of how much time you have poured in creating your website and content, amongst many other, if these are not found by your clients and potential customers, all the work you have done may seem like it is of no use.
Keywords is only one of the many aspects of SEO because there are still others. It is worth noting that to do the proper SEO strategy, you should not focus on only a single aspect of it. That said, it is important that you are able to incorporate each and every single facet of it to ensure that your strategy will not fall short.
It is true that you can do it on your own. However, to properly execute this, it would be better to hire an expert to do it for you. In Australia, Low Cost SEO provides different packages to help businesses; whether these enterprises are small, medium, or huge companies, this company can create the right and effective SEO strategy for your business.