2 Big Reasons to Growing Your Instagram Followers the Right Way
Weíve been talking lately about how amazing a tool Instagram can be for your business. Instagram is chock full of marketing opportunities Ė from paid ads to IGTV to product posts.
However, capturing peopleís attention isnít just about sharing an image and collecting Likes and followers. You need to spend time interacting with people and liking other usersí posts - time that many business owners simply donít have.
Managing a business Instagram account is another task on your to-do list thatís already packed with meetings, deadlines and projects.
Short on time, a big mistake many businesses make is trying to buy Instagram followers or engagement.
If youíre thinking of buying Instagram followers or using Instagram bots to try and increase engagement, donít.
Hereís 2 big reasons why you want to avoid paying for Instagram followers:
1. Instagram Bots Are Not Human
It may seem tempting to buy Instagram followers and have bots automatically comment, like posts and auto-follow Instagrammers in your niche. Using Instagram bots makes it look like you have a lot of followers and comments Ė often in hours or days.
For example, an Instagram bot could comment "Awesome!" on any post with a hashtag youíve determined and follow the poster.
The problem with Instagram bots is they arenít real. Theyíre robots. You arenít growing your followers organically with people genuinely interested in your service or product, and you can forget about engagement.
Many Instagram users are wise to Instagram bots and wonít follow someone who leaves a one-word comment on their post. If they start realizing youíre using bots, they might react negatively towards your brand and cause other users to join in too.
Bots can also leave comments that donít make sense and can be downright insensitive, like "So cool!" on a tragic post. Bots donít understand the context of the conversation, they simply add comments based on a hashtag.
2. Buying Instagram Followers is a Big Fake
It can be enticing to beef up your numbers fast by buying Instagram followers, especially when you see how cheap it is Ė sites like Buzzoid charge as little as $3 per every 100 followers.
Instagram monitors fake followers and deletes their accounts so itís likely you will eventually end up losing paid followers and your Instagram account could suffer.
Other issues with buying Instagram followers include:
ē It doesnít increase engagement because the bots donít engage with your content.
ē It destroys your brand reputation as your audience sees that you have a high number of followers but limited engagement.
Thereís no easy way to grow your Instagram followers. If you take shortcuts, youíre running the risk of being banned by Instagram and ruining your reputation.
Youíre better off posting engaging content, interacting with people, and using the proper hashtags to attract and retain your audience.
Itís simple: you canít automate the level of human interaction todayís Instagram users expect from brands.