Customers use various factors that go into their decision to make a purchase from your business. Some people are asking friends for recommendations and then do extensive research online for more options.
Nowadays, it is easy and fast to finalize the sale online without contacting the company representative, so the internet does the selling for you. On the other hand, it dramatically influences the customer’s choice to buy from you or not.
The most critical point every business must remember is that the best marketers and sales teams are not your employees - they are your existing customers. It is evident that clients trust recommendations from people they know like family and friends over any marketing campaign or advertising your enterprise comes up with.
If there are not rusted sources, according to BrightLocal, about 85% of buyers believe online reviews - the most trustworthy source of "advertising" available. The same survey found that 73% of customers trust the business more because of the positive reviews. About 57% of buyers are coming to your website after reading positive reviews.
Hence, in today’s harsh competition on the online-first marketplace, business should encourage customers to share their positive experience. It will increase the number of visitors to your website.
The good news is that of about 74% of clients who were asked to give feedback, 68% were happy to do that.
So, how do you ensure your buyers are satisfied enough to ask for the kind of positive review you need? Follow our article below on various strategies that will get customer reviews.
Four Best Strategies to Get Customer Reviews of Your Business
Create various places to leave reviews
You need to make sure any potential customer could learn about your business no matter where they are conducting their research.
It would help if you maintained your business Facebook Page so potential clients could read about you without leaving their social network. This site gives you an opportunity to respond on time. So putting someone in charge of monitoring across the channels you are trying to optimize for gaining new customers.
Your online community
By creating an online forum for your brand, you are enhancing the brand's awareness. Your customers will be happy to participate in an online discussion about your product and services. They would feel the business is ready to listen and is taking their opinion very seriously.
Moreover, community forums are a safe and trustworthy place for buyers to share information as well as it is a place for you to reply to their comments and concerns. Building an online community on Mytalk is very easy and straightforward, making it comfortable for your users to engage in it.
2. Optimize the content
The reviews might be coming from happy and unhappy customers on various platforms. However, if customers are already on your website, make sure they can quickly leave their feedback.
Optimize your blog posts, website, social profiles to provide simple ways for them to write a review.
3. Create rewards.
It would help if you let your customers know that you value their time; so make sure you are giving them a reason to leave a review. Try offering them rewards, so they want to write a feedback. For instance, coupon codes, gift cards, discount card and so on.
4. Respond to every review, even negative ones
Everyone can make a mistake that could result in customer leaving a bad review on your social media page or forum. When you get such review, make sure you take time to think how to respond to it, so you do not sound defensive and come to a resolution.
According to Harvard Business Review, businesses responding to negative reviews online get better overall ratings. Clients understand and value your empathetic and compassionate customer service approach.