Instagram Story For Your Business
Business → Marketing & Advertising
- Author Nathan Philip
- Published December 2, 2018
- Word count 722
"Nothing is more simple than greatness", said Ralph Waldo Emerson. Yes, being simple is always attractive and pulls attention. With just 2 months old, Instagram stories are running with whooping 100 million active users posting something or the other every day. And digital marketers see a new hope and a new scape for growth through Instagram stories. But the sad truth is, none really care when it comes to ad stories, they are either skipped or swiped to the next. So what’s going wrong with your stories or how can you make most of this simple tool that can reach millions of your targeted audience.
Understand the Instagram story and its potential as social media marketing strategy can help you build your business.
Stories allow the uses to upload pictures and video footages into slides on which text or emojis can be added. They mostly convey live updates or texts or anything that is visually calling. These are 24 hours bound, which makes this feature more interesting. After 24 hours, they are taken out of your story feed which makes the story more playful, effective and content marketing done in a very informal way.
Digital marketing companies are trying to analyse and help various business organizations to grow with the help of Instagram stories. We enlist some quick bites on social media marketing strategy through Instagram stories.
Creative process
Let the audience know your creative process, maybe from a simple sketch or chiselling the wood or making a craft piece post it as your Instagram story. Let your audience or potential customers get a chance to see how the whole process of their favourite product or a service is made.
This brings in more loyalty to the brand. If a new product is going to be launched, stories can be used to catch the curiosity of the audience. You can always go live and interact with possible customers.
Live mode ON.
Engage your audience more with live updates. Its shows audience how real you are and your efforts to each them. The feature is more advantageous than the normal story posts that you do since its felt more authentic. The ability of the audience to comment in real time and which is replied in real time always works in this way of business. You can also make the audience curious and excited by posting a story about the upcoming live video. A creative post to build excitement and with a content that’s mysterious always brings more audience during the live session.
Exclusivity
Social media marketing companies knows how good sponsored ad works. With Instagram, let’s say it working pretty well and you won’t be disappointed with the result. These story ads when placed appropriately understanding the time and need of the audience can churn your business some gain. With images, GIFs or videos can be posted in story ads with an extension to take the audience to web pages with detailed descriptions. The latest update of Instagram allows multiple media usage in story ads which enhances the depth of storytelling. The story Ad works so well because in less than 10 seconds before the audience to swipe next the story should have been hooked them so badly. The content needs to be short, precise and meeting the purpose of your business. In a recent study by a leading digital marketing company found that the conversation rate for a paid story Ad is much more than a normal posting.
Conclusion
Instagram is the most happening place in the whole social media spectrum. With around 500 million active daily users, there can’t be any better platform to showcase your brand online. Counts say that 68% of users engage with brands regularly.
Whether you are trying to establish your brand, build loyalty or awareness about your brand, Instagram stories is one of the best social media tools. With regular updates and adding better features, Instagram seems to have no intention of stopping it to be more awesome for individuals or business alike.
If in case, if you don’t have any content to give the audience then you can definitely ask your audience what they want to see as your brand stories. You can work on it and is a sure bet of winning more gain to your brand.
Instagram Story For Your Business Social Media Strategy
The frontrunners of digital marketing agency based in San Francisco. Get ready to embrace a new brand experience with several avenues of online growth. An expert team who has accustomed the way of delivering the online goals of a brand. We deliver a slew of creative marketing services that establishes a harmonious connection with the brand and customers.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment