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Try These On-Page SEO Techniques for WordPress Websites
Home Computers & Technology Search Engine Optimization
By: Gary Schlotterer Email Article
Word Count: 1082 Digg it | Del.icio.us it | Google it | StumbleUpon it

  

There are many different website and blog services to choose from for a business owner to us. Many companies consider WordPress to be the best service for websites and blogs. This is because WordPress is a highly efficient tool to get your content out to the world so that you can market your product and services most effectively. Typically the cost to use website is slightly higher than other services, but with website organization, you often get what you pay for. However, it's up to you to ensure that your site is search engine optimized, and unless you do that, it won't happen no matter what quality the service is.

Search engine optimization, or SEO, are the legal techniques used to bring the maximum number of visitors to your website by placing your website high on the search engine results for your niche. When a business' site places high on the pages of Google for its niche, that brings in more visitors and more customers. More customers turn into more money for a business, which is the ultimate goal.

Follow these on-page SEO techniques for WordPress Websites:

Choose a Simple Design

A universal rule for a WordPress site, or for any site, is to keep the design simple. That means that your site should include clean lines and colors that match your brand. It should be organized and should consist of a sitemap. When people visit your site it should not only inform them but also make them feel good. When a website does not feature a simple design it can become confusing for the visitor and there's a high risk that the visitor will click away and go to another site. The goal is to draw as many visitors as you can and then turn those visitors into paying customers. A complicated looking website will often not do that.

Put Your Keywords in Your URL

One of the main techniques of SEO is choosing the right keywords and keyword phrases. A keyword phrase is a set of words that best describe your niche. For example, if your business is a company that does wedding photography in Austin Texas, an example of a keyword phrase would be "wedding photography Austin Texas." Once appropriate keyword phrases are chosen, they should be included in the website's URLs. Appropriate keyword phrases must be as strong and as focused as possible for them to be most effective.

Incorporate Images and Videos

A website can be as organized as possible, but without things like videos and photos, it is likely to be a boring website that people will click away from. There are too many things in the 21st-century that can grab a person's attention. Ensuring that your site includes photos and videos helps to hold a visitor's attention. As with keywords and keyword phrases, the selection of pics and videos should be done with care for the best possible presentation.

Put Keywords in your Title Tags

The keywords and keyword phrases that you've chosen must also be used in your title tags. These are HTML elements. They specify what the title of a web page is. Search engine optimization pages or SERPs will display these title tags, and they are displayed as clickable links. These links can then be shared on social media or shared on other websites. With keywords in your title tags, you are better placing high on Google and attracting visitors.

Put Your Header Information in Your CSS

What is CSS? It is a language that describes the presentation of your web page. It will include information such as your website colors used, your fonts, etc. Your header information should be included in your CSS. Your website's header is at the top of each of the pages of your website. It provides the logo for your website and keeps your site organized and easy for a visitor to navigate. All of the information for your CSS should be complete and organized.

Link From One Article to Another

On your company website, you will have a wide variety of content. It's not enough just to display that content on your website. You need to do whatever you can to keep visitors on your site and turn them into customers. Linking one article to another article with anchor texts makes it easier for visitors to read one article after another and keep them on the site. Again, organization and ease of use are essential.

Use a Related Post Add-On

One of the best things about WordPress is its add-ons. One of the add-ons you should include is related posts. Just like with anchor texts, showing visitors related posts helps to keep them on the site and prevent them from clicking away to visit another website. The more information you can give a potential customer the better. Featuring related posts means that a visitor can read an article and then read articles related to it. Related posts articles are posts on your website not on other websites. So when a person clicks on a related post, they are reaching another piece, but on the same site.

Use an All-In-One SEO Add-On

Another WordPress add-on that is good to have is the All-in-One SEO add-on. This is an add-on that helps to make your site rank higher on Google. Getting SEO right can be a complicated procedure. Therefore the add-on helps by blending into your WordPress dashboard.

Use Post Templates by Category Add-On

Another excellent add-on to help with SEO and organization is the Post Templates by Category add-on. This is a useful add-on if you are using a number of templates for your website. It helps to organize your templates and make things easier for template builders.

There are many different tips that you can use to get your site ready and to get your site to the top of the search engine results page. Successfully incorporating SEO into your WordPress site will lead to more readers, more customers and more money for your business.

I've learned these website optimization techniques from consulting with the folks at Determined Solutions SEO company. They've been very helpful in teaching me how to get the most out of my website.

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