Real estate was once the province of agents and brokers, people connecting with people to buy and sell properties. Today, itís still about connection, but those connections are made deeper, more meaningful, with the power of technology.
Though real estate has traditionally been one of the sectors with slower tech adoption, recent years have seen a major uptick in the creation of an investment in technology to help make real estate professionalsí lives easier. Technology in the real estate industry is solving those problems while improving the customer experience. The real driver of change in the real estate world today is the mainstream usage of data immersion through Artificial Intelligence (AI) and machine learning platforms.
Here some of the new tech trends in real estate are:-
Blockchain and real estate
The blockchain is the technology behind cryptocurrencies such as Bitcoin, Litecoin and Ethereum. Essentially, itís a public, digital ledger or database that records all transactions, without the need for a central verifying authority such as a bank. No middleman means reduced legal and title-related costs and a faster settlement process.
Augmented reality and virtual reality
With VR, potential buyers and renters can virtually tour the property from anywhere in the world, at any time. This means that the property is open for inspection 24/7, allowing agents and clients to save time and money while increasing efficiency and engagement.
Meanwhile augmented reality (AR) apps superimpose a computer-generated image of an object into real life, allowing people to do things like capture Pokemon or virtually decorate a space using their phones or tablets. For brokers and developers, theyíll be able to showcase the potential of an unfinished space using AR to present the desired lifestyle and decrease time on the market.
Another real estate tech trend to watch this year is pushing technology. While this technology has been around for a few years, it has become increasingly popular as more and more agencies develop their own smartphone apps.
Agencies can use push technology to send content alerts to a smartphoneís locked screen and other notification areas in order to get users back on the app again and generate leads (phone calls). According to Kahuna Mobile Marketing, push notifications double retention rate and help prevent app uninstalls.
Real estate robots
The modern consumer expects immediacy. They want answers to their questions and they want them now. Thatís where real estate robots like chatbots, voice bots, and virtual assistants come in. Not only can they help answer consumer queries with little to no delay to keep consumer expectations at bay, but they can also free up your time to focus on what really matters. They can be found on popular social media platforms like Facebook and on many websites.