Today we're excited to announce a new look for our VPN apps. VyprVPN's design has remained fairly unchanged for many years, and for good reason. While many have praised our easy-to-use apps, we felt it was time for a new look with some major improvements. Today we're rolling out our app for iOS and we will be unveiling other platforms soon.
We Heard You Loud and Clear
Over the years, our team has gathered extensive feedback from our users. We use app reviews, forum discussions, user interviews, surveys, usability testing and customer support issues to analyze what's working well and what needs improving.
VyprVPN's Design and Product teams began synthesizing and analyzing years of feedback to paint a picture of how our apps and service were performing overall. One of their first realizations was VyprVPN lacked a consistent experience across all devices. The teams knew from their observations and from user feedback we needed to have a simple experience which was familiar across all VyprVPN apps and webpages.
While addressing inconsistency, we also wanted to remain true to the one thing users said most - VyprVPN is easy-to-use. We needed to ensure we did not lose sight of this. By looking at the entire experience, we envisioned an even easier-to-use VyprVPN with functionality that's more accessible and VPN connections that are easier to customize. While we made plenty of changes, here are a few that standout:
- We've made locating and selecting VPN servers much easier
- Customize VPN connections from a dedicated menu
- Updated many features to make them easier to understand, find and customize
- Removed tons of app clutter which was confusing (and, admittedly, a bit annoying).
Improving Your Experience
To achieve the goals developed from VyprVPN user feedback, our Design and Product teams worked first on a unified VPN app experience. Whether you're using VyprVPN on a phone or a TV, the teams wanted to provide a consistent experience between apps. To ensure we were achieving our goals, we built a prototype app to test with users. For over a month, we gather feedback using the VyprVPN 3.0 prototype. Testing our assumptions in this way provided invaluable feedback allowing us to rapidly iterate our designs. Here are a few changes we made during the process:
Our teams worked to improve the flexibility of our technology while making the VPN apps more responsive.
Ease of Use
The VyprVPN App and Design teams worked directly with our users to make it easier switching servers, customize VPN connections and navigate with certainty.
Security issues were resolved by tackling the root causes, not by patching them to fix later.
This Is Only the Beginning
Releasing 3.0 means our Product and Design teams will start listening all over again. We'll gather more feedback, analyze what's working and what isn't, and continue to make improvements. We already have ideas that didn't make this release so look for additional updates in the near future.
We'd love to hear about your experience. If you'd like to give us feedback or have any questions about VyprVPN 3.0, please reach out to our team at firstname.lastname@example.org .