Marketing has evolved over the past years and is still changing rapidly. A trending buzz word is content marketing. This is a relatively new practice and refers to the creating and sharing of online material (such as videos, blogs, and social media posts) with the intended use of stimulating the interest of potential buys of a specific product or service.
Another tool commonly used for online marketing in Search Engine Optimization or commonly known as SEO. With a strong SEO strategy integrated into their company's website, there will be a strong association with the keyword(s) those searching for beauty marketing companies use, and thus they are more likely to come across the business' website as opposed to not having the keyword(s) on their webpage.
These are just a few of the many online marketing strategies available to business in the 21st century. Feel free to explore your options and choose what best fit your online beauty marketing needs.
It is no surprise that businesses of all types, such as beauty marketing companies are adopting online marketing tactics such as the ones mentioned above. It doesn't matter if you are a new startup or a well-established business. These strategies will work for either scenario.
However, there are some rules associated with this method of marketing. These are actually more so guidelines that are available as a guide to help the marking professional in choosing a successful strategy. Curata, a well-established marketing platform did a survey, and it was found that 60% of the companies surveyed indicated that they are planning to hire someone who specializes in content/internet marketing by the end of the year.
Nevertheless, there are still companies out there that are still missing out on the enormous benefits of this innovative and very lucrative means of marketing as they are still using outdated methods of advertising which are not producing the desired results as they are not reaching either the right audience or those they are reaching are not the target audience. Either way, a simple update to their marketing strategy could prove to be the difference between night and day. As a rule of thumb, if you are not satisfied with the results that you are getting with your current marketing strategy, then it is time to re-examine your marketing plan and make some changes.
Internet Beauty Marketing
Social media is a marketer's playground! However, not many marketing professionals understand all of the features available to them. It's like the old saying, "Knowledge is power". For example, Maybelline is a 100-year-old makeup and beauty product company and has evolved its marketing tactics to keep up with the times, and it was proven to be effective. The company has found social media to tell their story and establish the trust of current and potential customers. They create unique content to use on each social media platform. For instance, they create YouTube videos to demonstrate makeup techniques.
Some beauty companies have resorted to using influencer marketing. Think of your last purchase. What made you decide to purchase that particular item? Did you see a video of a celebrity endorsing or using the product? Sometimes have someone who can 'influence' the decision of the target market, giving the sense of added value because someone famous endorses it. This practice is called Influencer marketing. When a well-liked or respected figure endorses or suggests a particular product, this adds 'perceived value' to the product, and this can speak volumes and drive sales higher.
The same goes for twitter. If a celebrity or well-respected individual tweets about a particular brand or product, those who are following that person or company may be more likely to choose whatever is endorsed. They may even share or 're-tweet' the posting, thus exposing the brand or product to even more people and the process can continue many times, reaching millions of potential buyers. According to Google Trends, influencer marketing has been on the rise as the keyword search for influencer marketing has been on the rise since 2015.
The Bottom Line
When it comes to marketing, there are many different rules and trends to consider. While some of the older ways of marketing and grab the attention of the targeted audience. However, more effective methods of marketing are available and worth looking into.