How to Set up a New Business for Long-term Success
- Author Alan Williams
- Published December 18, 2019
- Word count 690
There’s no rulebook for starting the perfect new business, but there are certainly some tips and best practices you can follow to help you get started in the best possible way and achieve sustained performance.
We’ve collected some time proven strategies and tips that all new business leaders should be aware of.
Focus on customer service
Many businesses fail due to poor customer service. While you may be able to keep track of your customer service activities when you start, it can sometimes fall short when you are expanding and hiring new staff or when you are busier.
Studies have shown that customers who are dissatisfied with the way they have been treated can have a hugely negative effect on your other customers, either through online reviews or by word of mouth. Even if you are able to deliver excellent service to 90 per cent of your customers, the remaining ten could ruin your reputation.
As such, never underestimate the importance of customer service and try to integrate it into your company culture from the very beginning. Loyal customers are much easier to sell to, so make good customer service a priority.
Reduce costs where you can
Whether you are using a start-up loan or your own savings, it’s imperative to reduce costs ASAP to make you funding last longer. You may be tempted to invest in brand new office equipment or business cards, but take a sober look at your finances and review whether you have it in your budget to spend on non-essential items.
Keeping track of expenses is time-consuming and tedious, but a wealth of new technology is now available that helps businesses track what they spend. Online banking applications and new challenger banks are also working to make it easier for businesses to manage their finances, so make the most of what is on offer to you.
Embrace cloud computing
Cloud computing has undoubtedly revolutionised the way small businesses are able to operate, offering plenty of advantages compared to traditional methods of storing data and conducting certain activities.
For instance, cloud-based accounting applications can offer a great alternative to traditional desktop small business accounting programs offering you increased functionality and security. It will also save IT costs for installation and allow you to access your business accounts from anywhere, including from mobile devices.
Invest in the right team
Your new company employees when you start your business can end up being your greatest assets. If you invest in the right people, they can grow to be true leaders within your organisation and help to train and guide new employees that are hired as you expand and grow. By spending time choosing and training the right people from the start, you can implement a strong company culture and brand identity more effectively. Don’t rely on the cheapest skills you can find, invest in quality and you’ll be investing in your businesses long-term success.
Review your business plan for success
Business plans are important. You may have already done a few, but it’s important to keep it up to date and make sure you are tracking your progress with the most recent version of your plan. This makes sure that you are moving in the right direction as well as gives you a chance to reflect on where you might want to be in the next five to ten years.
You may have to rethink certain approaches if they do not fit in with your budget, but this is all part of the process and as long as you are making careful and smart decisions for your company, you will be able to manage its growth more effectively.
Consider both physical and mental health
Too many business owners sacrifice their mental and physical health, family relationships, and friends in pursuit of their business goals. They also put undue stress and pressure on their staff when trying to stay afloat amidst rising competition. However, it is important to remember that people work better when they are healthy.
About Company:
Servicebrand Global Ltd
131 Eglinton Hill
London
UK
SE18 3NT
07875 200666
alan@servicebrandglobal.com
servicebrandglobal@gmail.com
Servicebrand global is a leading provider of services for companies that want to achieve sustained performance. Drawing from an extensive knowledge of several commercial markets and an understanding of the Values Economy, it provides solutions for companies of all size who are looking to take their business brands to the next level.
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