A successful crowdfunding project makes use of various strategies and a robust marketing campaign. However, results from previous projects suggest that integrating videos in the crowdfunding campaign can increase success rate and even help you reach your goals quickly.
Of course, this does not come as a big surprise since:
• Videos have the ability to capture audience’s attention immediately
• Viewers retain 95% of the message from videos, compared to 10% when reading text
• Videos increase conversion rate by more than 80%
• 52% of consumer’s feel more confident about a product after watching its video
And when it comes to crowdfunding – the campaigns with videos earn 105% more views than the campaigns that are without them.
Here, let’s take a look at some tips on how to make a successful video for your crowdfunding campaign.
Narrate your story
Stories are one of the best ways to illustrate your message in a video. However, make sure it includes the basic conceptualization of your product: why does the world need it, what problems can it solve and its prime features.
Set the tone right
Are you trying to portray a comical image in the video or will you deliver content in a serious way? Or perhaps you are looking to create an inspiration amongst the viewers.
The emotion that you aim to target should correlate with your product/service. For example, if you have a product designed for athletes, the video should be full of energy while baby products can illicit an emotional, heartwarming, or even a funny emotion.
Show them your hard work
No investor wants to invest in a product that is just a mere dream. If possible, show them a protype of your product. You can also use animations to demonstrate the finer points of the final product.
You can also showcase the development process through your videos. Add highlights of the work you have already done – through sketches, whiteboard animation, etc.
Don’t be camera shy
Besides your product, the investors also lookout for the person behind the whole idea – you!
Of course, this does not mean you have to be part of the whole video but show off yourself at some point during the video. You can also narrate the video or appear at the end to convey your message. The choice is yours but either way – you have to make an appearance.
You may have a lot to explain in your video but the average audience has a short attention span and may get bored easily. And although there is no restriction of length in a crowdfunding video, we recommend going for a 2 – 4 minute explanatory video to control the viewers’ attention.
Last but not the least; ensure your video meets the quality standards set by the viewers of today. A low quality video may be easy on your budget, but it will fail to create the effective first impression of your business, product, and most importantly – you!
Invest in a good camera, a few sets of professional lights, and a screen setup. Video editing software is also available on the internet to help you put the final changes on your creation.
Conclude with gratitude
The whole aim of the crowdfunding video is to ask for investments in your product. Right? In the end, don’t forget to ask your viewers for a donation and of course – thank them for their interest and contribution in your venture.
Once the video is uploaded on the crowdfunding platform, start sharing it on other mediums as well. This includes social media networks like Facebook, Instagram, Twitter, and YouTube. If you have a blog or website, embed the same there as well to get the word out regarding your product.
These were just some tips to help get you started with crowdfunding video production. Put your crowdfunding campaign on the right path from the beginning. If you are struggling with the concept, seek inspiration from existing and successful crowdfunding videos and see what makes them stand out. Take assistance from a crowdfunding video production company who can fine tune your message and help you turn your vision into reality. Good luck!