Although search engines such as Google, Yahoo and Ask will no doubt play a major role in sending users to your web site, there are other areas of promotion that you should not overlook. These include, social networking sites such as Digg and Stumbleupon, online forums, blogs, online directories and of course article directories.

You need to make your website search engine friendly and properly communicate to their algorithms what key phrases and keywords are important to your website, in order to derive maximum traffic from various search engines. Let us quickly go through a few steps that can help you make search engines fall in love with your website.

Write for the people and not just for the search engines: Some people have this misconception that you need to manipulate text in order to rank well on the search engines; partially this is true but most often it is not. The best way to fair well in the search engines is to write and organise your content in such a manner that it is best suited to human reading. The more human-friendly content you have the more search engine friendly content you have. The search engines will favour relevant, well-organised content so that they can present quality results to their search engine users.

You should be very clear about what keywords you want traffic from the search engines and research your keywords in the beginning; all your effort will go to waste if you focus on the wron keywords. If you're not sure about what keywords to focus upon them go head and hire a consultant but never underestimate the importance of keyword-research. Don't postpone the selection of your key words until the completion of your website because during many stages you will need to know what relevant keywords your website is trying to target.

Organise paragraphs under headings and subheadings Headings and subheadings quickly tell your human readers as well as the search engine crawlers what your pages all about. Headings and sb-headings are used to summarise the overall content of you page so it is important that you place your keywords here; preferably use your keywords and key phrases when writing them.

Emphasise your important words When you highlight or emphasise your important words it conveys both to your readers and the search engine crawlers that these words are important to understand your message.

Give distinct titles to your web pages Just as your name is important to your existence, the page titles are important for your web pages. Never have a single title -- your company name, for example -- for all your pages. The title of your page should represent the overall topic of your page and also include your keywords. Avoid creating esoteric and confusing titles although they may seem attractive. Always use a title that clearly defines the message of your web page. Preferably use your keywords with creating your title but make sure you don't unnecessarily stuff the title with all your important keywords: this will end up spoiling the effect of your title. Organise your keyword-distribution carefully Although he shouldn't manipulate your content for the sake of search engines you can arrange your keywords without seeming spammy. For instance, use your main keywords a new title, in your headings and subheadings, twice or thrice in your first paragraph and then at least once in every paragraph, highlight your keywords once or twice on your web page, use your keywords as hyperlink text when you link to other pages of your website and when you are organising your thoughts using bullets then use your keywords did to.

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